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The toys were hand-wound then planted inside gummy-sealed sweeps brochures. When a volume is opened…GROWN MEN SCREAM! That's French for, "And zen zee fairy whizzzzes around zee rooooommm and scares zee pantalons off zee reader."
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Initially DIRECTV requested 3.5 million units. Then we learned that the little French company had never produced more than 1,000 in one sitting. Miraculously, they agreed to hire extra workers to print and manufacture 200,000 toys + brochures on a rush deadline.
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I morphed five images of Deion (from a DIRECTV photoshoot) in various positions to get his proportions to fit the small live wing area. All design is mine as well.
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But wait! Then a handful of law dawgs' imaginations ran rampant. Our numbers rapidly decreased to 5,000 — and then to 10. Meaning only those lucky enough to win season tickets received issues containing my decade-old "wouldn't it be cool if…" Et voilà.

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