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Creative Direction | Art & Copy | Trad Mad Ave | Interactive | Design | Crosswords | Papercuts — New York, NY
Prior to a major branding overhaul, one-off-designs were an OLN norm. Assignments destined for specialist sports mags arrived weekly with budgets which didn't allow for photo shoots nor outdated stock. Space hogging timeables were also usually mandatory, therefore coming up with interesting ways to incorporate programming which would appeal to knowing enthusiasts was also a must.
"International Skiing Federation" (*This ad has always been a fave. Every offered snow sport was depicted alongside the network's kaleidescope-d logo. The image was later used as an embossed holiday card.)
"Cycling Programming"
"Global Extremes: Mt. Everest" (*This call for entries created for a new reality show was designed and sold within a 24-hour period for prominent front-of-book placement in pubs such as Men's Journal. Had it not reached the magazines in time, the show would have been cancelled. Handwriting distinguished this ad from other photo-heavy mag imagery plus matched the original program title, "The Human Race".)
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