L. Kelly Pro

Highlights include mechanical paper engineering for the NFL, crossword authoring for Lena Dunham, catalogue minting for the largest American/European graffiti exhibition since 1970, award-winning UX design for Robert Redford’s Sundance Preserve, art direction for an HBO comic short, commercial music supervision for Macy's plus CD (AD/CW hybrid) responsibilities at design firms, interactive and integrated agencies in addition to independently commissioned fare.

𝗦𝗼𝗺𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗿𝗼𝗹𝗲𝘀 𝗵𝗮𝘃𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 &/𝗼𝗿 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. 𝗢𝘁𝗵𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗰𝗮𝗹𝗹𝗲𝗱 𝗳𝗼𝗿 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝘆.

𝗦𝗘𝗟𝗘𝗖𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦: Amex //// boomBOOM //// Chronogram //// Council of Fashion Designers of America //// Condé Nast //// Consulate //// Cooper Robertson & Partners //// Delphi /// Digitas //// Gourmet Magazine //// Helenbeck Gallery, Paris //// HBO //// ID Magazine //// Imagination /// International Center of Photography //// Jelly NYC //// Lenny Letter /// Macy’s //// Millenium Communications //// NFL /// One Little Indian (Records) //// Other Music //// Paul Park Photography /// Proctor & Gamble //// Quaker Oats //// R/GA //// Ronzoni /// Sabre /// Samsung /// Subaru /// Time Out New York //// Towers Perrin //// Verizon /// Visual Arts Press

After learning my entire family had been chronically lead poisoned by negligent contractors, I became hypereducated on the dangers of Pb. Researching lead’s less expected whereabouts influenced a parallel interest in the hazards of artificial turf and synthetic playground surfacing materials, namely the incorporation of toxic, used tires and PFAS-packed plastic. Fave success advocacy story? Having exposed and shut down a prominent city-owned property subjecting babies and toddlers to lead dust over 182x the EPA’s former legal limit, resulting in a $1,000,000 abatement by Peter Buffett’s Novo Foundation. I’ve also joined forces with New York lawmakers to initiate and support affiliated bills, one of which unanimously passed the Senate.

Praised by Al Jazeera, CNN, PBS and others as a “critical” recovery group, CARE (Cherished Albums Restoration Effort) offered FREE digital restorations for hurricane- damaged photos. Nearly 2,000 gallery-quality treasures were meticulously repaired by hundreds of volunteers from 42 and 43 states. I dedicated close to 15,000 hours to CARE’s compassionate mission and oversaw every aspect of our operations, from archival management of 35,000+ files to public scanning events, advanced Photoshop tutorials, website and social upkeep. Sponsors included Google, Tiffen Dfx and GoDaddy/Virb. Request a Press Kit for details.

*Will hopefully reactivate in the wake of future natural disasters.

𝗦𝗘𝗟𝗘𝗖𝗧 𝗣𝗥𝗘𝗦𝗦: *NEW (2025), Routledge "Conservation of Photographs Significance, Use and Care" (book profilee) //// ABC (TV + web) //// Adobe (web) //// Advanced Photoshop Magazine (print) //// Al Jazeera (TV) //// Animal (web) //// The Atlantic/CityLab (web) //// BBC/Public Radio International "The World"​ (radio + web) //// Brokelyn (web) //// Brooklyn Paper (print + web) //// CBC (Canada web) //// CNN (radio + web) //// Corbis (web) //// CW (TV) //// The Daily News (print + web) //// DNA Info (web) //// Fox News (TV) //// Gazeta (Russia web) //// Graphic Artists Guild (web) //// Help Portrait (documentary) //// Hyperallergic (web) //// Mylio (web) //// NBC (TV + web) //// News 12 Brooklyn (TV) //// NY1 "New Yorker of the Week"​ (pre-recorded TV + live interview w'​ "The Call"​) //// Newsday (print + web) //// NJ.com (web) //// NPR/WFUV (radio + web) //// NYC Media (yellow cab monitors) //// PBS "Need to Know"​ (webisode) //// The Philadelphia Inquirer (print + web) //// Resource Mag (web) //// TakePart (web) //// Time Out New York //// (print + web) //// Toronto Star (print + web) //// Univision (TV) //// Upworthy (web) //// The Wall Street Journal (print + web)

Now known as AT&T Entertainment Group, this satellite TV provider’s micro internal creative “shop” competes regularly with Deutsch and Grey for its own accounts. I art directed, wordsmithed short and long-form copy, paper engineered and even illustrated HUNDREDS of B2C & B2B promos for every line of business. Ceiling danglers, happy hour clocks, iPad ads, pull-tab counter toppers, doorhangers, brochures, infographics, children’s chorus scoring, magazine glossies, big box store POPs + too many other mediums to name have all permeated my sketchbooks. I also managed select freelance talent and junior creative staff.

𝗔𝗙𝗙𝗜𝗟𝗜𝗔𝗧𝗘 𝗖𝗟𝗜𝗘𝗡𝗧𝗦: AMC //// Amex //// Broadway Cares, Equity Fights AIDS //// CBS //// Disney //// Discovery Channel //// HBO //// MLB //// NBA //// NFL //// NHL //// Pixar //// Starz

Music Production Company conceived in tandem with the Big Apple Circus in Damrosch Park at Lincoln Center. The recession thwarted our larger festival goals however 𝘛𝘪𝘮𝘦 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦 deemed our premiere evening (DeVotchka, Angus & Julia Stone + circus performers) “𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵” of 2010. Talent coordination, sponsorship corralling, general production, design, writing, research, UX and guerrilla marketing efforts. You name it, I tasked it.

Befuddling strangers and their chewed No. 2s as a cruciverbalist? Indeed. Though similar in difficulty to midweek 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘛𝘪𝘮𝘦𝘴 fare, these formerly bi-monthly puzzles were peppered with mucho pop culture, Brooklyn and Gotham lore + general irreverence as befit the pub’s hipster audience. Titled crossword themes coordinated with issue themes.

Copies were distributed via 𝘓 𝘔𝘢𝘨'𝘴 distinctive orange newsstands, side by side Village Voice et al. (Weekly Distribution = 105,000; No special software used.)

Mentored several junior Cingular teams, led client presentations, orchestrated photo and video shoots, wrote, art directed and designed experiences of all digital varieties for this Don Draperland mainstay’s interactive/social division.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦: AOL //// Cingular //// Citibank //// FedEx //// HBO //// Snickers

Getting recruited to Joyce King Thomas' team MasterCard, including a nine-month period where I wrote, art directed and designed as an efficient triple-threat without a partner: $$$,$$$.

Leaving city winters behind for lifestyle shoots in sol-kissed Los Angeles and Miami: Priceless.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦: MasterCard //// Nikon Digital //// Rock the Vote //// Uniball //// Viagra

My stint at this globally-focused, Interpublic advertising/design boutique involved oodles of product and action photo shoots, client relations, loads of alternate packaging, outdoor and guerrilla with an emphasis on comprehensive branding.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦: Bacardí (Dominican Republic, Spain, USA) //// Bacardí Limón (Denmark, Netherlands, Portugal, Spain) //// Coca-Cola //// Excite //// Macy’s East, //// Martini (France, Italy, Spain) //// Outdoor Life Network (Tour de France, Louis Vuitton Cup, "𝘎𝘭𝘰𝘣𝘢𝘭 𝘌𝘹𝘵𝘳𝘦𝘮𝘦𝘴: 𝘔𝘵. 𝘌𝘷𝘦𝘳𝘦𝘴𝘵", International Skiing Federation) //// Partnership for a Drug- Free America //// PFLAG //// Vespa USA
ards (Best OOH) //// 𝘊𝘰𝘯𝘵𝘳𝘰𝘭 𝘗𝘶𝘣𝘭𝘪𝘤𝘪𝘥𝘢𝘥 (España) “Premios” Awards (Best OOH)

𝗙𝗨𝗡 𝗙𝗔𝗖𝗧: My first pitch out of college convinced Macy's to abandon its typographic brown bag for colorful bags featuring its iconic star. It was a surprisingly expensive change!

Co-taught Senior BFA Advertising Portfolio Class with DDB's Jack Mariucci. (Then SVA’s youngest portfolio instructor, ever. Availability prevented a return.)

*NOTE: Real dates = July 2007—March 2009; Swapped so more pertinent work experience will appear in truncated searches.

I “discovered” this indie band whilst apartment-swapping in Pepé le Pew country. A fab new press kit and general hobnobbery snared HHMM their first prominent press from North American sources such as am New York, Time Out, Flavorpill and radio-tastemaker KEXP, plus a mini U.S. tour and two national commercials.

Solo Cesar Millaned up to 155 high-energy short people (ages 3-12) per week within a variety of filled-beyond-capacity classes. Two-year accumulative roster? More than 800 memorized faces, personalities and names.

P.S. If you can command a herd of children, you can command a boardroom....

Two-inch long false eyelashes, industrial strength hairspray, knotty knuckles, tour buses plus exponential pounds of jewel encrusted tulle. (Including skirmishes to Hawaii, Canada, France + the Kennedy Center.)

The correlations between Japanese golf, Sleeping Beauty and imperial puff pastries are astounding.

Catapulting down a 19th-Century raked stage towards an open orchestra pit mid-Balanchine leap. (Naturally.)