Hi, my name is Olga Cuzuioc Sinchevici. I am a creative leader and mentor to conceptualize, develop and implement innovative design strategy. I am an enthusiastic and motivated designer committed to producing a high standard of work. I have natural interpersonal and communications skills, strong attention to details, and a great work ethic. I have the ability to self manage and produce project deliverables on time and on budget. I have the desire to be a part of something big, the need to create outstanding work daily. As a team player I have the interest to collaborate and succeed in a dynamic environment. http://www.coroflot.com/olgacuzuioc

Work Samples

  • Collateral & package design

  • Web design

  • Advertising

Work History

  • Art Director of Packaging & Communication Design

    • Philips Design
    • Mar 2013 - Present (1 year 8 months)

    Take on the role of Creative lead for Communication Design in Philips Healthcare, supporting the sector Creative Director. Directly responsible for partnering with business stakeholders in the formulation design strategy, and activation into meaningful and engaging customer focused experiences. Lead the conception and delivery of a consistently high level of design solutions, on time and to budget. Play a key role in building and managing business relationships partnering the sector Creative Director and business Design Managers. Be an inspiring role model and champion of the value Design brings in delivering competitive advantage to Philips Healthcare. Setting and explaining design strategy and direction in a confident, clear and succinct way, and be able to facilitate strategic design discussions with stakeholders. Experience and ability in the direction of photography from conception and storyboarding to creation within challenging (clinical) environments is crucial. Committed and driven, experienced in Brand translation, advocacy and consultancy. Concept and articulate compelling and engaging visual design that resonates with stakeholders and customers.

    - Draw upon research insights, build a deep understanding of the customer, shape propositions and lead and create distinctive, attractive, impactful communications that build the ideal experience across all touch points.
    - Translating marketing communication strategies into effective design strategies and design solutions.
    - With the team develop clear and inspirational graphic design specifications for visual and verbal (in English) elements of printed/packaging communication solutions in marketing, retail and user contexts. (examples: packaging, leaflets, brochures, point of sales material, posters, fairs).
    - Acts together with the Design Director and other Art Directors to determine overall strategic creative direction for the account involved.

  • Independent Art Director

    • Creative Spice Up
    • Jun 2009 - Present (5 years 5 months)

    Handle a client’s marketing strategy, looking for ways to push the organization’s brand name into the public arena for potential customers to see. Work with the copy chief, art director and all associated staff to determine the best method of product presentation in packaging and advertising. Work primarily in the aesthetics of the product or service. Focus on working in multiple forms of media, applying my skills to advertisements as well as printed materials. Determine whether the delivered work represents the product inside and conveys the right message. Help define, develop and determine the best way of expressing what the client wants to promote.

    - Working directly with clients consulting on and creating a broad range of strategic and creative projects: website design/redesign; logo design; corporate identity materials; apparel design; collateral material.
    - Responsible for creative conceptual work; mechanical and pre-press production; providing final product; and print vendor management. Work on campaigns (print/web), brochures, product sheets, posters, booklets, post cards, mailers etc.
    - Conceptualization and execution of high-level visual designs.
    - Delivering projects in print and web from concept to completion. Responsible for managing all facets of the design process: client liaison; deploying efficient strategies; rapid creation of creative concepts; meeting demanding production deadlines.

  • Senior Graphic Designer

    • Frontgate
    • Apr 2010 - Sep 2012 (2 years 5 months)

    Frontgate is a luxury home and linen company known for its sophisticated mix of pattern, color and a fresh inspirational style. With a wide range of products that include bedding, upholstery, furniture and décor for every room in the house, the brand has become a favorite among A-list celebrities. Frontgate is a multi-channel retailer that sells primarily through Catalogs and Web.
    - Responsible for seeing all projects through to completion. From concept and design to production
    - Work closely with the Marketing Team to create collateral, promotional and advertising pieces
    - Support the Sales Team in creating necessary sales material
    - Work with the Sourcing & Planning Team to develop packaging for some products
    - Work closely with the VP of Creative on the design and production of the catalog
    - Assist in planning and art directing studio photo shoots
    - Lead and manage junior designers and freelancers

  • Freelance art director/ graphic designer/ web designer

    • The Thrasher agency
    • Oct 2009 - Apr 2010 (6 months)

    Working directly with clients consulting on and creating a broad range of strategic and creative projects: website design/redesign; logo design; corporate identity materials; apparel design; collateral material.

  • Graphic designer

    • Ron Foth Advertising
    • Feb 2010 - Apr 2010 (2 months)
  • Graphic designer

    • Nationwide-contractor
    • Jun 2009 - Sep 2009 (3 months)

    Responsible for creative conceptual work; mechanical and pre-press production; providing final product; and print vendor management. Work on campaigns (print/web), brochures, product sheets, posters, booklets, post cards, mailers etc.

    Logo and package design for Definitively You -

  • Internship

    • Ohio Department of Development
    • May 2008 - May 2009 (1 year)

    - Work with an in-house team, where I designed and produced work assigned (online ads, brochures,
    logos, posters, booklets, mailers, diplomas etc). Work closely with the branding standards.

  • Freelance graphic & web design

    • HWC Communication Design
    • Oct 2008 - Apr 2009 (6 months)

    Delivering projects in print and web from concept to completion. Responsible for managing all facets of the design process: client liaison; deploying efficient strategies; rapid creation of creative concepts; meeting demanding production deadlines.

    Logo design and stationary for Sellex International - (Sept. 2008)
    - Design and build a professional brand identity, from initial concept to final completion.

    Logo design for The Team: Sports, Entertainment, & Media - (Jun. 2008)
    - Design and build a professional brand identity, from initial concept to final completion.

  • freelance graphic designer

    • Nationwide Financial
    • 2009 - 2009
  • Printing lab monitor

    • CCAD
    • Dec 2006 - May 2008 (1 year 5 months)

    Help to maintain a study atmosphere in the lab; helping students with computer problems, printing and assisting in maintaining the lab equipment (printer, systems, copier).

    Internship *Benjamin Marcus - (Sept. 2006 - Mar. 2007)
    - Specific projects related to temporary exhibitions and commissioned art projects.

Education

  • Columbus College of Art & Design

    • Degree BFA Advertising & Graphic Design
    • 2006 - 2009

Specialties

Awards

Romanian Government Grant - full tuition President's List-4 years CCAD Dean's Scholarship Daniel Durkee Memorial Scholarship American Greetings Scholarship American Greetings Competition - Third Place, Summer 2008 Ohio Choice Grant CCAD Outstanding Senior Featured Ohio Ambassador Printed work in the International design books

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