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Olga Cuzuioc Sinchevici
Creative lead Art Director of Packaging & Communication Desi...
Hi, my name is Olga Cuzuioc Sinchevici. I am a creative leader and mentor to conceptualize, develop and implement innovative design strategy. I am an enthusiastic and motivated designer committed to producing a high standard of work. I have natural interpersonal and communications skills, strong attention to details, and a great work ethic. I have the ability to self manage and produce project deliverables on time and on budget. I have the desire to be a part of something big, the need to create outstanding work daily. As a team player I have the interest to collaborate and succeed in a dynamic environment. http://www.coroflot.com/olgacuzuioc
Photography art direction/creative direction
Hi, my name is Olga Cuzuioc Sinchevici. I am a creative leader and mentor to conceptualize, develop and implement innovative design strategy. I am an enthusiastic and motivated designer committed to producing a high standard of work. I have natural interpersonal and communications skills, strong attention to details, and a great work ethic. I have the ability to self manage and produce project deliverables on time and on budget. I have the desire to be a part of something big, the need to create outstanding work daily. As a team player I have the interest to collaborate and succeed in a dynamic environment. Specialties Creative thinker Art director Package designer Typography Advertising Research Visual communicator Graphic designer Web designer Idea generator Detail investigator Natural leader Strategic thinker Innovation Analysis Provide one of a kind designs Problem solving – conceptualizing and documenting design Development – improvement of a designed solution Presentation – presenting design solutions Evaluation – constructive criticism for future improvements Experience Creative Lead Art Director of Packaging & Communication Design Philips Design March 2013 – Present (3 months) -Take on the role of Creative lead for Communication Design in Philips Healthcare, supporting the sector Creative Director. Directly responsible for partnering with business stakeholders in the formulation design strategy, and activation into meaningful and engaging customer focused experiences. Lead the conception and delivery of a consistently high level of design solutions, on time and to budget. Play a key role in building and managing business relationships partnering the sector Creative Director and business Design Managers. Be an inspiring role model and champion of the value Design brings in delivering competitive advantage to Philips Healthcare. Setting and explaining design strategy and direction in a confident, clear and succinct way, and be able to facilitate strategic design discussions with stakeholders. Experience and ability in the direction of photography from conception and storyboarding to creation within challenging (clinical) environments is crucial. Committed and driven, experienced in Brand translation, advocacy and consultancy. Concept and articulate compelling and engaging visual design that resonates with stakeholders and customers. - Draw upon research insights, build a deep understanding of the customer, shape propositions and lead and create distinctive, attractive, impactful communications that build the ideal experience across all touch points. - Translating marketing communication strategies into effective design strategies and design solutions. - With the team develop clear and inspirational graphic design specifications for visual and verbal (in English) elements of printed/packaging communication solutions in marketing, retail and user contexts. (examples: packaging, leaflets, brochures, point of sales material, posters, fairs). - Acts together with the Design Director and other Art Directors to determine overall strategic creative direction for the account involved. Independent art director at Creative Spice Up (Oct. 2012 – current) - Responsible for managing all facets of the design process: client liaison; deploying efficient strategies; implementation of new strategies and creative concepts. Lead projects, critique work and approve final design executions that are consistent with clients branding and current with regard to trends and best practices. Senior graphic designer at Frontgate (Apr. 2010 – Sept. 2012) - Frontgate is a luxury home and linen company known for its sophisticated mix of pattern, color and a fresh inspirational style. With a wide range of products that include bedding, upholstery, furniture and décor for every room in the house, the brand has become a favorite among A-list celebrities. Frontgate is a multi-channel retailer that sells primarily through Catalogs and Web. - Responsible for seeing all projects through to completion. From concept and design to production - Work closely with the Marketing Team to create collateral, promotional and advertising pieces - Support the Sales Team in creating necessary sales material - Work with the Sourcing & Planning Team to develop packaging for some products - Work closely with the VP of Creative on the design and production of the catalog - Assist in planning and art directing studio photo shoots - Lead and manage junior designers and freelancers Graphic designer for Ron Foth Advertising-contractor (Feb. 2010 – Apr. 2010) - Responsible for creative conceptual work; providing final product. Work on campaigns (print/web), brochures, posters, booklets and other collateral material for major clients including Wendy's, The Columbus Zoo and Aquarium, The State of Ohio Travel & Tourism and others. Freelance art director/web design for The Thrasher agency (Oct. 2009 – Apr. 2010) - Working directly with clients consulting on and creating a broad range of strategic and creative projects: website design/redesign; logo design; corporate identity materials; apparel design; collateral material. Graphic designer for Nationwide-contractor (Jun. 2009 – Sept. 2009) - Responsible for creative conceptual work; mechanical and pre-press production; providing final product; and print vendor management. Work on campaigns (print/web), brochures, product sheets, posters, booklets, postcards, mailers etc. Freelance graphic & web design for HWC Communication Design (Oct. 2008 – Apr. 2009) - Delivering projects in print and web from concept to completion. Responsible for managing all facets of the design process: client liaison; deploying efficient strategies; rapid creation of creative concepts; meeting demanding production deadlines. Internship - Ohio Department of Development, graphic design (May 2008 - May 2009) - Work with an in-house team, where I designed and produced work assigned (online ads, brochures, logos, posters, booklets, mailers, diplomas etc). Work closely with the branding standards.