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Dulce México
The design brief was to repackage items for the existing online retailer, Dulce Mexico, that provides traditional Mexican candies, fruit snacks, and drinks from a variety of sub-brands, as they bring their products to shelf presence. As Dulce Mexico is in a unique spot right now as they're introducing themselves to a U.S. market, they have a unique opportunity and range of what they can do and how far they can push the brand.
My solution to Dulce Mexico's branding strategy is to play up the elements that are already unique to their candies, the oral experience and sinful indulgence of the sweet and spicy.
