Orlando Villagran

With the marketing direction of fast family fun I developed an energetic new card design and a new dimensional UNO logo. I established the brand guidelines and UNO was licensed out. Among the co-branded properties were: Spiderman, X-Men, Sponge Bob, the Simpsons, Disney Princesses, and Sesame Street. to Sababa. I art directed and had final sign-off for all brand submissions.

I designed all product and package graphics while adhering to brand guidelines established by Disney. I designed the UNO Card Game brand guidelines.

For the anniversary I designed this holographic foil sleeve.

I designed the CD, cards and packaging.

I designed all product and package graphics using movie stills. Harry Potter logo provided by Warner Bros. I illustrated all graphic elements.

I designed all product and package graphics while collaborating with Disney/Pixar to insure brand adherence. I sketched the illustration layout and contracted the Disney/Pixar approved illustrator.

I designed all product and package graphics while collaborating with Disney to insure brand adherence. I sketched the illustration layout and contracted the Disney approved illustrator.

I designed and illustrated all package graphics while collaborating with Disney to insure brand adherence. Diamond-shaped logo provided by Disney.

The Mattel Classic Games brand was created in 1997. Playing off the games psychedelic 60s heritage, bright new colors and dimensional Op Art backgrounds were designed with the positioning of: play the games you loved as kid with your family. Since my re-branding, Magic 8 Ball, Kerplunk! and Toss Across have stood out as continued popular game properties.

The Mattel Classic Games brand was created in 1997. Playing off the games psychedelic 60s heritage, bright new colors and dimensional Op Art backgrounds were designed with the positioning of: play the games you loved as kid with your family. Since my re-branding, Magic 8 Ball, Kerplunk! and Toss Across have stood out as continued popular game properties.

The Mattel Classic Games brand was created in 1997. Playing off the games psychedelic 60s heritage, bright new colors and dimensional Op Art backgrounds were designed with the positioning of: play the games you loved as kid with your family. Since my re-branding, Magic 8 Ball, Kerplunk! and Toss Across have stood out as continued popular game properties.

This is an original brand I designed. I illustrated all graphic elements and the package structure. I also art directed the photography.

I designed all package graphics. The title treatments were furnished by John Gray. I sketched the illustration layout and directed the illustrator.

I designed this brand identity for all NBA product packaging for Mattel. This branding was applied company wide to Barbie, Games & Puzzles, Hot Wheels and Action Figures. NBA logo furnished by the National Basketball Association. Puzzle illustration by Mattel product development.

I designed this package with logo and background art supplied by Hot Wheels. I designed the cards and the 3D art for holographic foils in collaboration with Mattel design and development.