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2013 Bike Month
Opportunity
Create brand identity, through the creation of a new logo, letterhead and envelope. Create a poster to build up anticipation for Bike Month and finally, create a bike month passport.
Solution
Take the basic shape of the bike chain and the gears to create the logo, incorporating the name “Bike Month” as well as the main sponsor. Make the poster an almost calendar of upcoming events using graphic elements, and make the passport using elements from the poster.
Art Director // John Sayles
(J. Sayles Design Co.)
