Levi's - Graj + Gustavsen formulated a new approach for Levi’s to develop licensed products. They created an assortment of tools to help understand the history, heritage and social relevance of the Levi’s brand. These tools are presented in box set of three books. The titles are stenciled. The jean patch on the cover is a tip-on. The book is bound with “5-hole pamphlet” binding.
Levi's - Graj + Gustavsen formulated a new approach for Levi’s to develop licensed products. They created an assortment of tools to help understand the history, heritage and social relevance of the Levi’s brand. These tools are presented in box set of three books. The titles are stenciled. The jean patch on the cover is a tip-on. The book is bound with “5-hole pamphlet” binding.
Levi's - Graj + Gustavsen formulated a new approach for Levi’s to develop licensed products. They created an assortment of tools to help understand the history, heritage and social relevance of the Levi’s brand. These tools are presented in box set of three books. The titles are stenciled. The jean patch on the cover is a tip-on. The book is bound with “5-hole pamphlet” binding.
Levi's - Graj + Gustavsen formulated a new approach for Levi’s to develop licensed products. They created an assortment of tools to help understand the history, heritage and social relevance of the Levi’s brand. These tools are presented in box set of three books. The titles are stenciled. The jean patch on the cover is a tip-on. The book is bound with “5-hole pamphlet” binding.
Levi's - Graj + Gustavsen formulated a new approach for Levi’s to develop licensed products. They created an assortment of tools to help understand the history, heritage and social relevance of the Levi’s brand. These tools are presented in box set of three books. The titles are stenciled. The jean patch on the cover is a tip-on. The book is bound with “5-hole pamphlet” binding.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.
OshKosh Blue - OshKosh Blue is a children’s apparel sub-brand Graj+Gustavsen created for mid-tier department store marketing. The inspiration for this brand presentation book came from children’s cardboard books.
OshKosh Blue - OshKosh Blue is a children’s apparel sub-brand Graj+Gustavsen created for mid-tier department store marketing. The inspiration for this brand presentation book came from children’s cardboard books.
OshKosh Blue - OshKosh Blue is a children’s apparel sub-brand Graj+Gustavsen created for mid-tier department store marketing. The inspiration for this brand presentation book came from children’s cardboard books.
Hart Schaffner Marx - Graj + Gustavsen worked with Hart Schaffner Marx to reposition the 115-year old brand to catch up with new trends. The brand was positioned as “smart luxury” source for business apparel with an emphasis on the heritage and aligning the brand with growing trend of functional products. The brand presentation book tells the history with the new identity through inspirational images, copy and ad layouts. The book is perfect bound with french-folded pages.
Hart Schaffner Marx - Graj + Gustavsen worked with Hart Schaffner Marx to reposition the 115-year old brand to catch up with new trends. The brand was positioned as “smart luxury” source for business apparel with an emphasis on the heritage and aligning the brand with growing trend of functional products. The brand presentation book tells the history with the new identity through inspirational images, copy and ad layouts. The book is perfect bound with french-folded pages.
Hart Schaffner Marx - Graj + Gustavsen worked with Hart Schaffner Marx to reposition the 115-year old brand to catch up with new trends. The brand was positioned as “smart luxury” source for business apparel with an emphasis on the heritage and aligning the brand with growing trend of functional products. The brand presentation book tells the history with the new identity through inspirational images, copy and ad layouts. The book is perfect bound with french-folded pages.
Hart Schaffner Marx - Graj + Gustavsen worked with Hart Schaffner Marx to reposition the 115-year old brand to catch up with new trends. The brand was positioned as “smart luxury” source for business apparel with an emphasis on the heritage and aligning the brand with growing trend of functional products. The brand presentation book tells the history with the new identity through inspirational images, copy and ad layouts. The book is perfect bound with french-folded pages.
Mudd Jeans - Graj + Gustavsen created a new brand platform and visual positioning strategy for Mudd Jeans. They developed an artful look and feel for the brand by building the “From the heart /From the earth” idea and a personal style.
Mudd Jeans - Graj + Gustavsen created a new brand platform and visual positioning strategy for Mudd Jeans. They developed an artful look and feel for the brand by building the “From the heart /From the earth” idea and a personal style.
Mudd Jeans - Graj + Gustavsen created a new brand platform and visual positioning strategy for Mudd Jeans. They developed an artful look and feel for the brand by building the “From the heart /From the earth” idea and a personal style.
Mudd Jeans - Graj + Gustavsen created a new brand platform and visual positioning strategy for Mudd Jeans. They developed an artful look and feel for the brand by building the “From the heart /From the earth” idea and a personal style.
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Brand Development