Each new project brings excitement and anticipation. I'm passionate about design and the creative process. The more complex the problem, the more excited I get about discovering an effective creative solution. My aim is to utilize design and storytelling to develop visual messages that touch people emotionally. I also spend a good percentage of my time consulting for non-profits. Applying my expertise and experience to benefit these organizations has been very rewarding. My collective experience includes strategic and tactical; directing and designing creative for branding, packaging, POP, posters, print, web and motion graphics.

Work Samples

  • Graphic Design

  • Packaging & Display

  • Star Wars Package Redesign

Work History

Paul Hebron Art Direction + Graphic Design ....................................................... EXPERIENCE: Freelance Contractor / Seattle area / 2011—Present TOYSMITH, INC. Graphic design + illustration / freelance contractor. * Toy package design, illustration, logos and production. Create seasonal line looks for key accounts. Modify and create die-lines. TULALIP TRIBES (QUIL CEDA VILLAGE) Graphic design / freelance contractor. * Concept design and production for Raising Hands Campaign collateral, email and Power Point templates. BDA INC. Graphic design / freelance contractor. * Concept design and production for Skylanders consumer packaging. Image retouching, color correcting and clipping WIZARDS OF THE COAST Graphic design / freelance contractor. * Concept design for Kaijudo and Dual Masters trading cards. * Concept design and production for D&D 3.5 edition rulebook covers. ....................................................... WIZARDS OF THE COAST (a subsidiary of HASBRO, INC) Art Director / Renton, WA / 2003—2009 * Directed and led the production of plastic miniatures, packaging and print components for the Star Wars Miniatures game. * Executed the creative objectives for multiple projects while adhering to schedule and cost requirements. * Managed outside freelancers on character art creation for all visual assets; commissioning hundreds of art assets per game release. Conducted retail audits and observed packaging trends. * Revised review and approval processes between Wizards of The Coast, LucasArts and Hasbro Far East. Results: Improved communication and a two-week reduction in preproduction. * Re-branded the Star Wars Miniatures Game packaging line to a smaller size while improving message hierarchy and readability. Results: A 20 percent reduction in cost and fewer returns. ....................................................... HEBRON DESIGN Creative Director / Los Angeles, CA / 1994—2003 Established, and owned a five-person graphic design studio. Created key art, packaging, print and POP collateral within budgets and deadlines. Clients included Fox Entertainment, Paramount and Warner Brothers. * Developed the packaging look and feel for Voltron Defenders of The Universe, an animated series re-release for Lions Gate Entertainment. * Created the graphic standards for Saban’s (Mighty Morphin) Power Rangers packaging.

Specialties

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