I am very passionate about all aspects of art and design. I enjoy the challenge of using the graphic design tools at my disposal to accurately portray the message the client is wishing to get across. EXPERTISE I have extensive experience in logo design, re-branding and corporate design, stationery, leaflets, brochures, publications, newsletters, press advertising, posters, books, magazines and digital media. I have excellent knowledge and design skills within most multimedia and design software packages. Most skilled in: Adobe Illustrator, Adobe InDesign and Adobe Photoshop. CLIENTS I have worked with blue-chip companies such as HP, KPMG and Intervet Schering-Plough but also with small local businesses. No job is too small. I approach every single project with a high degree of professionalism. I provide innovative, creative and cost-effective designs for my clients, with a friendly approach. ACADEMIC BACKGROUND A diploma in graphic design from renowned Bergh's School of Communication and a bachelor's degree in media and communication from Sodertorn University in Sweden.

Work Samples

  • Codestream branding 2013

  • NOMAD branding 2012

  • Aptit branding 2013

Work History

  • Senior Graphic Designer/ Art Director

    • Pahlavani Design
    • Oct 2009 - Present (4 years 11 months)

    I freelance as a Senior Designer and Art Director with a passion for all aspects of art and design. I believe in making strong designs that inspire and excite my clients, by thinking outside of the box. I am a fan of the 'less is more' philosophy of design and tend towards clean, simple aesthetics and bold lines.
    After many years working as an Art Director at a number of Swedish ad agencies I decided to make the jump and go it alone – under the name Pahlavani Design.

  • Freelance Art Director

    • Ruth Stockholm
    • Aug 2009 - Oct 2009 (2 months)

    Project based Accounts:

    SF Bio

  • Freelance Art Director

    • Volontaire
    • Jun 2009 - Jun 2009

    One of the creatives on the Volontaire 100 project that was established with the goal of introducing a more diverse range of talent into the advertising industry, to prove how this would produce much better and more interesting end results.

  • Art Director

    • A plus M
    • Jan 2005 - Dec 2008 (3 years 11 months)


    Atlas Copco
    Green Cargo

  • Junior Art Director

    • Jan 2004 - Jan 2005 (1 year)


    AFA Försäkring
    AMICA Konferens
    Natur & Kultur
    Choice Hotels
    Sigtuna Turism

  • Fashion assistant

    • Damernas Värld
    • Apr 2004 - Dec 2004 (8 months)

    Fashion assistant at the magazines fashion department and fashion assistant at the annual ”Guldknappen” fashion awards.

  • Board member

    • BPW Sweden
    • Jan 2004 - Dec 2004 (11 months)

    Member of the Swedish board of Business and Professional Women International, BPWI

  • Camera assistant EllE fashionawards

    • Produktionsbolaget
    • Feb 2003 - Feb 2003
  • Camera assistant at the charity event ”Fadder galan" 2002

    • Produktionsbolaget
    • Sep 2002 - Sep 2002


  • Berghs school of communication

    • Art Direction
    • 2008 - 2008
  • Södertörns University

    • Media and communication
    • 2001 - 2004
  • Berghs school of communication

    • Graphic design and Illustration
    • 2000 - 2001
  • Duveholmsskolan

    • High School
    • 1997 - 2000