I am very passionate about all aspects of art and design. I enjoy the challenge of using creativity, outside of the box thinking and design to accurately portray the message the client is wishing to get across. EXPERTISE I have extensive experience in Art Direction, branding and corporate design, print design and digital media. I have excellent knowledge and design skills within most multimedia and design software packages. CLIENTS I have been working as a designer across the globe working with blue-chip companies such as Unilever, HP, KPMG and Intervet Schering-Plough but also with small local businesses. I approach every single project with a high degree of professionalism. I provide innovative, creative and cost-effective designs for my clients, with a friendly approach. ACADEMIC BACKGROUND A diploma in Graphic design and Art direction from renowned Bergh's School of Communication and a university diploma in media and communication at Sodertorn University in Sweden.

Work Samples

  • Codestream branding 2013

  • NOMAD branding 2012

  • Aptit branding 2013

Work History

  • Creative Director

    I freelance as a Senior Designer and Art Director with a passion for all aspects of art and design. I believe in making strong designs that inspire and excite my clients, by thinking outside of the box. I am a fan of the 'less is more' philosophy of design and tend towards clean, simple aesthetics and bold lines.
    After many years working as an Art Director at a number of Swedish ad agencies I decided to make the jump and go it alone – under the name Pahlavani Creative. A global creative agency currently based is Singapore.


    Orthopaedic Trauma Experts
    PAL Robotics
    Film&Musik Gymnasiet
    Lucky Bat Books
    Blanchard's Balloon
    Tropisk Juicebar
    Infinite Other

  • Freelance Art Director

    I worked as an Art Director on two different projects and was able to provide the agency with fresh ideas and inspiration for two of their long term clients whose accounts had stagnated. This resulted in me creating an idea for an advertisinng commercial that the client and agency highly appreciated. I also worked on the layout for the Swedish cinemas brandbook.

    Project based Accounts:

    SF Bio

  • Freelance Art Director

    • Volontaire
    • Stockholm, Sweden
    • Jun 2009 - Jun 2009

    One of the creatives on the Volontaire 100 project that was established with the goal of introducing a more diverse range of talent into the advertising industry, to prove how this would produce much better and more interesting end results.

  • Art Director

    • A plus M
    • Stockholm, Sweden
    • Jan 2005 - Dec 2008 (3 years 11 months)

    I was responsible for the creative advertising campaigns and graphic design, as well as running the production team for each project. Liasing with the the project group in Stockholm and Paris as well as the chosen photographers/illustrators/stylist/journalist for each project. I was also running the team on location if there was a photoshoot to ensure the outcome was true to my creative vision. I had direct contact with global clients, to whom I presented and pitched my ideas. My duties also involved responsibility for managing the following accounts.


    Atlas Copco
    Green Cargo

  • Junior Art Director

    • Stockholm, Sweden
    • Jan 2004 - Jan 2005 (1 year)

    I was assisting the agencies creatives to produce advertising campaigns and graphic design. Learing how to manage and liase with the the project group as well as the chosen photogra- phers/illustrators/stylist/journalist for each project. I practiced the art of running a team on location if there was a photoshoot to ensure the outcome was true to the creative vision. I was involved in meetings with clients to learn how to present and pitch ideas. I workd on the following accounts.


    AFA Försäkring
    AMICA Konferens
    Natur & Kultur
    Choice Hotels
    Sigtuna Turism

  • Fashion assistant

    • Damernas Värld
    • Apr 2004 - Dec 2004 (8 months)

    Fashion assistant at the magazines fashion department and fashion assistant at the annual ”Guldknappen” fashion awards.

  • Board member

    • BPW Sweden
    • Jan 2004 - Dec 2004 (11 months)

    Member of the Swedish board of Business and Professional Women International, BPWI

  • Camera assistant EllE fashionawards

    • Produktionsbolaget
    • Feb 2003 - Feb 2003
  • Camera assistant at the charity event ”Fadder galan" 2002

    • Produktionsbolaget
    • Sep 2002 - Sep 2002


  • Berghs school of communication

    • Art Direction
    • 2008 - 2008
  • Södertörns University

    • Media and communication
    • 2001 - 2004
  • Berghs school of communication

    • Graphic design and Illustration
    • 2000 - 2001
  • Duveholmsskolan

    • High School
    • 1997 - 2000