Alejandro is an industrial designer who focuses on creating impact through his designs. He has a broad background having worked at a graphic design agency, a furniture manufacturer, founded a successful furniture company, taught at universities and co-founded a medical device startup.
Alejandro has applied his knowledge to design 100+ products in the market. His designs convey meaning and emotions keeping them simple and functional. He focuses on human-centered design and design thinking to create a deep connection with the users and to identify strategic opportunities. With solid foundation in mechanical engineering and design background, he is closely involved in all aspects of the design process, from ideation to production.
Alejandro’s work has received recognitions across the world. His latest product has been awarded the Core77 Design Award for Social Impact Student Category and published on Fast Company. He has been featured in the first book of Industrial Design in Argentina as well as in several design magazines. At AdaptAir, Alejandro’s has focused on developing medical devices for pediatric patients with respiratory problems. He has travelled the world with his device to help fight the battle against pneumonia, the number one killer of babies under the age of five.
Alejandro holds an MFA in Design from Stanford University, Masters in Furniture Design from Universidad de Buenos Aires (UBA) and Industrial Design also from UBA.
2010-2012 Stanford University
Masters in Product Design (MFA + Mechanical Engineering)
2008 Scuola Politecnica di Design (SPD) Deep Design Summer School Workshop - Milan, Italy
SuperLiquid with ROSS LOVEGROVE in collaboration with SERRALUNGA
Reprocessing with FERNANDO AND HUMBERTO CAMPANA in collaboration with 3M
2006 Universidad de Buenos Aires, Argentina
Postgraduate in Furniture Design
2001-2005 Universidad de Buenos Aires, Argentina
2011-present Stanford University California
Assisted undergraduate and graduate students execute and accomplish their design projects. Facilitated brainstorms and helped identify real needs to develop a unique point of view.
-Teaching Assistant for ME101: VIsual Thinking 2011
-Teaching Assistant for Design Thinking Boot Camp for executives 2012
-Design Coach for "Entrepreneurial Design for Extreme Affordability" 2012
-Design Thinking Coach for Design Bootcamp at the d.school 2012
2011-present AdaptAir Stanford, California
AdaptAir is the missing link in effective respiratory care for dying children in the developing world. Based on the concept of a ‘one size fits all’ adapter, AdaptAir converts commonly used, generic nasal prongs into securely fitting, customized nasal interfaces that maintain effective pressure in the delivery of Bubble CPAP.
2007-2011 PALAN - www.palan.com.ar Buenos Aires
Design and Manufacture of home furniture and lighting.
-Product Development - from sketch to shelf.
-Creation of AGORI, a sustainable and eco-friendly brand that produces furniture from fallen trees in Buenos Aires. blog: www.palan.com.ar/agori
-Design Management: Catalogue of 50 products with 7 different sale-points
-Retail Design: Design for Centro Cultural Recoleta Museum Gift Shop.
2006-2007 Naso y Asociados Buenos Aires
Furniture Development for retail stores - Lacoste, Puma and Storage Design.
Manufactured 23 Stores in Latin America
Managed production of 200 products for Puma and 250 for Lacoste
02/2006 - 08/2006 Bridger Conway Buenos Aires
Point of Purchase Designer.
2009 Puro Diseño 09, The Sustainable Home
2008 Kontrast Concept
2008 Puro Diseño 08 Selected at the Future Talents stand
2007 “Throne Collection” at Recoleta Museum and Buenos Aires Design
2007 Design Fair at the Dorrego
2003 and 2004 “Froggy” and “Barrel-Bag” were exhibited at Buenos Aires Business Design Exhibition (BAND) at the Metropolitan Design Center (CMD)
Design Skills: Ethnographic Research, Needfinding, Ideation, Prototyping and Manufacturing, Frameworks and Synthesis, Concept, User-Centered Design, Storytelling and Presentation
Computer Skills: Rhinoceros, 3D Studio Max (Vray), AutoCAD, Adobe Illustrator and Photoshop, Corel Draw.
Shop Skills: Excellent Model Making, Woodworking, Welding, Mill, Lathe, Sand Casting, LaserCAMM
Languages: Spanish (native), English (fluent), French (conversational)
Sports: Soccer, Golf, Tennis, Water-Ski
Interests: collector of contemporary photographs, guitar player, Led-Zeppelin fan