NEAR future concept - Industry analysis - Competitor analysis - User centred design methodologies - Brand identity proposals - Technology proposals - Scenarios - Trend forecast - Shoe concepts for short and long term
Fila women sandal concept - Sandal or slide?! At that time Nike had a hibrid succesful sandal model, therefore Fila wanted to compete in the same category.
CIPOLLINO - chop and dice knife - Finalist ot IITTALA ADDITIONALS design competition _ 2005 _Playful alternative way to chop vegetables - it smiles at you while you cry at cutting onions! - Pleasurable soft inserts for a better grip with wet hands - simple lines and easy construction - it stands up by itself! _"Mezzaluna" type of knife: rocking motion used to rapidly chop and dice
Fila concept sketches - More masculine and "more Fila" redesign of the principal men slides_2002
PIAGGIO "Sint": a 3 wheels scooter envisioned in 1999 !
Diamant by www.sdw.it Diamant (Diamond), designed by Fernando Longo and Simone Pallotto, pays homage to the wonderful bell tower of S. Maria della Neve of Acaya, old medieval burg located few Km. South-East from Lecce. The bowl, made of ceramic, has its shape originated from the singular diamonds in bass relief of the façade of the bell tower. The design process was born as a deconstruction of the local architecture elements, with the aim of making a design object with a strong identity and cultural value.
An aproach to use the ice cubes mould as serving items. The soft bottom lets you "point and shot" the right cube in the right place.
When stored in the freezer, the square IIttala serving tray is used as a cover to protect ice cubes absorbing the fridge's odours.
3D virtual modelling - Exercise modelling in Pro Engineer
IKS - pot holder - ...a different pot holder that you can hang when not in use. Space saving for easier storing. Made of recycled wood and natural yarn.
The packaging has been designed to give a strong personality and identity to the product.
from old and waste to new and chic_1
from old and waste to new and chic_2
Park Scout Workshop - Strategic workshop for Levis
CITY CAB - sharing taxi vehicle for the city of Helsinki - University group project. City Cab is a sharing taxi for the city of Helsinki (Finland). The chassis and the engine were the limitation for the design phase.
Lifestyle Home Visions _ picture's source: PhilipsDesign - The workshop organized by Philips Design in April Â´06 generated various ideas concerning visioning future applications of existing Philips Technologies. In particular a concept of mine for storing/showing off/displaying one's own multimedia collection has been developed further and integrated into this working prototype shown in the Lifestyle Home Visions project_2006
USER STUDIES - Direct observation of workers in certain companies helped me to think of a pair of shoes more comfortable to the workers attitudes and way of wearing working shoes.