Paola Bonifaz
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About
Over 6 years experience in design of graphic applications, web development, user experience, project management, and online campaigns that include social media venues. Proficiency in Photoshop, Illustrator, InDesign, WordPress, xHTML, CSS. Native Spanish speaker from Peru.
Other attributes include: Solid organization skills with attention to detail and accuracy, excellent problem solving skills, strong multi-tasking skills, knowledge of Web content management systems (CMS), basic understanding of industry standard web analytics and metrics tools.
Specialties: - Web Design & Development
- Banner/Creative Advertising
- Architecture and User Experience Development
- Client/Vendor Relations
- Internet Marketing
- Website Strategy
- Blog Theming/Training
- Vendor/Contract negotiation
- Client Communication
Proficiency in: Photoshop, Illustrator, WordPress, Dreamweaver, XHTML, CSS, JQuery, JavaScript. -
Experience
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LATAM Web DesignerTravelClickMay 2013 - Present (13 years 1 month)Designs and develops engaging and visually appealing web pages and mobile optimized websites for hotels and specifically for ihoteliers through a CMS platform for Latin America.
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Web DesignerTravelClickJan 2012 - Present (14 years 5 months)* Designs and develops engaging and visually appealing web pages and mobile optimized websites for hotels and specifically for ihoteliers through a CMS platform for the Americas sector.
* Participates in meetings with Latin American clients.
* Adheres to advertising spec guidelines, working with Media/Account/Traffic managers to make sure all needs are met.
* Stays current on Internet marketing and interactive design trends, guidelines and best practices of online media display specifications.
* Themes YouTube and Twitter accounts
* Designs static and animated banner ads for remarketing campaigns.
* Designs and communicates with customer service representatives to make modifications to existing designs. -
Web/Graphic DesignerFreelance Web/Graphic DesignerJun 2006 - Present (20 years)* Manages print and web design agency with responsibility for design, sales, team recruitment and training, customer service, and finance
* Researches upcoming trends to develop effective design strategies tailored to individual client needs
* Develops company identity, website content and promotion
* Utilizes different web technologies depending on the need of the client that included web/print/collateral material -
Web Developer/Project ManagerInBusiness IncMay 2010 - Jan 2012 (1 year 8 months)* Developed websites in WordPress
* HTML / CSS Cross-Browser Validation
* Project Management
* Wireframe Prototyping
* Researched new web technologies
* Performed QA on sites
* Performed WP Migrations/Transfers -
Web & Graphic DesignerTUT Enterprises, Inc.Oct 2008 - Apr 2010 (1 year 6 months)* Implemented – content, table-less CSS layout, valid XHTML/CSS on product pages
* Designed corporate branding /collateral materials, promotional design and development of new products
* Developed online marketing campaigns including online banners
* On page optimization
Key Accomplishments
* Designed calendar that increased revenue for the company
* Created viral marketing campaign to increase exposure of the company and generate new leads
* Instrumental on the development of new site from start to finish -
Web DesignerRobert Half Technology2006 - 2007 (1 year)* Managed all web marketing campaign while maintaining consistent branding guidelines
* Maintained corporate website for a major credit union in the space coast
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Skills
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Elsewhere on the Web
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On Coroflot@paolabonifaz, member since 2012
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Followers 2
