parag lad

Exhibition display designer/ Visual merchandiser — mumbai, India

About

Areas of Expertise:

- Exhibit Stand Designs
- Visual Design Development
- Visual merchandising
- Sets n Display designing
- Stand management
- Miniatures & Murals
- Corporate Brochures, Folders, Leaflets, Flyers

Experience:
7 years
Education:
Sir J J Institute Of Applied Arts.(Mumbai)

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Resumé

PROFILE

Versatile, creative and methodical Exhibition Display Designer with a practical approach to aestheticism. Currently spearheading as Exhibition Display Designer with the Talcherkars Exhibitions & Display.
Competent strategist & planner with distinction in effective designing, costing and smooth implementation. Experienced in designing for Show Window, Pop, Exhibitions, Fabrication & Materials, designing for exhibitions stalls, event related designing, pop designs for many companies/ clients.
Stay abreast of progressive international trends in design and on the contemporary fine art scene to ensure an excellent visual experience for the increasingly discerning public viewer.
Have been designing the window display & product placement for maximum usage of space as per the requirements, usage & easy customer flow for special seasons, festivals & normal routine.
Skilled in using creativity and judgment. Ability to assume a leadership position by implementing visual merchandising standards. Knowledge of legislation which governs large public spaces such as fire regulations and CCTV security cameras, and factoring that into a design.
Collaborate with curatorial and education staff on aesthetic, intellectual, and educational concerns. Utilize principles & practices of effective persuasive communications to elicit and/or present explanatory or interpretive information.


PROFESSIONAL EXPERIENCE

TALCHERKARS EXHIBITIONS & DISPLAY Since July 2004
Exhibition Display Designer

Software Used: 3D Max 9(V-Ray),Corel Draw 13, Adobe Photoshop CS, Adobe Illustrator CS. Prepare exhibition material including fibreglass modelling, moulds and castings, model making and dioramas. Ensure permanent and temporary displays are maintained in good order.
Utilize multi-disciplinary creative skills and ideas for production of interiors and the displays; concept to final product. Create support graphics for exhibitions: Posters and information panels. Inform and educate spectators by communicating with creative visual ideas.
Take part in team brainstorming sessions for design concepts. Attend to the overall ‘look and feel’ of exhibitions, interiors and foyers, taking into account educational requirements.
Coordinate the production of creative structures including interactive and participatory elements such as holograms and touch screens. Use precise measuring skills while ensuring logical traffic flow within spatial compositions.
Prepare and provide Visual presentations to clients. Manage supplier relationships. Work with basic budget calculations for projects using basic project management and planning. Monitor workflow & maintain projects while keeping track using inventories and databases.
Accountable of sourcing & management of art works, products, materials and suppliers. Oversee design-related quality assurance and artisans’ workmanship. Maintain existing exhibits and displays and anticipates deterioration factors and security requirements.
Apply specific standards for storage, handling, packaging and transporting valuable artworks and artefacts. Assist to maintain correct preservation of artworks & artefacts (monitor the effects of lighting/ moisture content). Oversee work of contractors and artisans (decorators, cabinet makers, painters, finishers, steel workers).
Accountable for sourcing, commissioning, acquisition and display of fine art works. Manage general maintenance and upgradation of exhibition spaces. Plan and design exhibition spaces, elements, and traffic patterns and drafts working drawings.
Design principles and methods sufficient to be able to create display concepts and draft working drawings for exhibits and other projects. Prepare, monitor & track exhibition installation budgets and authorizes expenditures for exhibition display & construction.
Observe all common safety practices. Knowledge of safety hazards and necessary safety precautions sufficient to be able to establish a safe work environment for self and others
Train assigned employees, schedules and checks their work, and may assist in preparing employee performance evaluations. Provide technical guidance to staff and volunteers in the maintenance and installation of exhibitions.
Provide administrative support for exhibitions and other public programs, including ordering and maintenance of resources & equipment and liaison/ consultat with suppliers, artists and other external and internal professionals.

EMC EVENTS INDIA PVT. LTD. Feb 2006 - Aug 2006
Exhibition Display Designer

PRECISEWORLD MULTIMEDIA Feb 2003 - July 2004
Sr. Graphic Designer



Projects by parag lad