Coroflot

Resume

KEY SKILLS

Deep understanding of corporate design, visual branding, print,
publication and web design.

Proficient in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Corel
Draw and familiar with Flash.

EDUCATION

Diploma in Graphics Design from National Institute of Design (NID),
Ahmedabad, India.

High School from St. Xavier’s Junior College, Mumbai, India.


WORK EXPERIENCE

November 2006 - Present
*Adam Drushal Publishers*
Leading a team of two people, I am designing a Mens magazine for an international audience. Putting together the content, defining a visual language, structuring the narrative and ultimately laying it out is a part of my responsibilities.
The design has to be done keeping in mind the international tastes of the target audience (most of Europe, and the Americas), making it look familiar and yet different, is a part of the challenge.

Never having done a print publication of this scale, the experience is making me learn something new every step of the way.

April 2006 - October 2006
*Idiom Design and Consulting, Mumbai, India*
With a team of over a 100 professionals, Idiom is one of India’s largest
design consultancies. Focusing primarily on corporate branding, Idiom
has designed and reinvented a host of brands. Some of these include
Pantaloon Retail India Ltd, Godrej Aadhaar, Royal Orchid Hotels,
WorldSpace, Infosys, Levis and Tata Indicom.

Responsibilities:
Developing the brand identity for Godrej’s upcoming retail chain and
creating a particular look and feel for the store, specific to the place it’s
opening in.
Revamping the identity of Siyaram’s Suitings and Shirtings, while
designing the look and ambience for their new retail outlets.


August 2005- Jan 2006
*Synapse Information Sevrices Pvt.Ltd, Goa, India*
Synapse is a pioneering ‘Information Agency’ that partners with clients
to solve their business problems through information-based initiatives. It
designs communication, deploys communication-enabling technologies
and finally transfers the knowledge to sustain superior information
practices.

Responsibilities:
Worked on a highly confidential new knowledge product to be launched in
the near future. The project pertained to developing graphic identities, a
common visual language, brand strategy and actual design of the knowledge
product.


April 2003 – June 2003
*Esign, Bangalore, India*
Esign was a Bangalore based design firm that subsequently merged with
Tessaract Design to form Idiom, one of India’s largest design consultancies.
It was Esign that created the visual properties, logos, visual merchandise for
retail, and designs for large brands like Pantaloon, Big Bazaar & Central, to
name a few.

Responsibilities:
Worked on a two month project that was part of the industrial experience
required by NID.
Assigned a project for a school to be opened in Bangalore and subsequently
in other cities.
Responsibilities entailed generating visual content for the school walls, and
developing graphics and interactive wall pieces to involve the children and
arouse their curiosities.