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Define the design DNA of a brand to imagine a new range of well-being products
Objective
Define the design DNA to characterize the product style of the Nature & Découverte brand. Then imagine a new range of essential oil diffusers in accordance with the predefined DNA.
Actions
- Brand universe analysis
- Competitors offer analysis
- Design DNA
- Trend positioning
- Product architecture analysis
- Product design
- Technical development follow-up
Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy
Sanary-sur-Mer, France