This design was chosen through an in-house design competition and went on to win best of show at Exhibitors Show 2003. The company wanted to showcase their ability to create eye-catching, versatile designs for wide range of clients. Based on this desire, the Transformers underlying concept was centered on flexibility. Each day of the three day event the exhibit components, colors and theme completely morphed to surprise visitors again and and again on the show floor. Exhibitgroup has since merged with GES and their information can be found at the GES website.