Force Protections newly branded website provided the main inspiration for the look and feel of this booth. Their message revolves around two very stong taglines, "Saving Hero's Lives" and "Bringing Heroes Home Safely". To date, no soldier has been lost in combat while inside a Force Protection built machine. Every detail was carefully considered with this design: colors, shapes, graphic imagery and materials are all used to carry Force Protections message. Concrete represents strength and security, while the green accent pulls meaning and purpose to the mission. Within the central structure, the Testimonial Wall provides thoughtful reflections from soldiers and their families who have used these machines in combat along with more detailed information about the vehicles.