Paula Commerford
Senior Designer — San Francisco, CA
Vitaminwater Olympic Pavilion Concept 2012
This team project focused on the creation of very loose concepts for a Vitaminwater pavilion at the 2012 Olympic Games. Several of the designers within the company came up with various rough pavilion schematics and the above illustrations were my attempt at a concept. Specifically, I was responsible for the above 3D pavilion architectural design, associated graphics and renderings, and also research within the development section of this presentation. This project pushed me to delve deeper into the background of Vitaminwater's branding strategies and unique marketing position which in turn created a framework for the overall pavilion experience and associated architectural design.
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