"Turma da Mônica" branded Johnson & Johnson toothpaste. (Click on the magnifying glass icon to see it full size)
The mouthwash flavours - fruit and grape - with their two slightly different layouts
The whole works: mouthwash, dental floss and toothpaste
A rough mockup of the pre-approved versions greenlighted to the market: mouthwash, floss and toothpaste. All with "Turma da Mônica" local household brand. Further ahead these layouts were fine-tuned and slightly modified. The 3D rendered images are closer to the final actual products.
This is another approach for the J&J branded toothpaste - with no commercial characters associated. The Johnson's brand tested out 3 different versions with consumer focus groups - a classic one (lots of white background, reminiscent of Johnson's baby brand), a more graphic-oriented one and a vintage-look one
Babies mascot created by illustrator Daniel Caballero for the Johnson's "Milk Teeth" toothpaste