"Chambinho" is a Brazilian household name. It was invented when Nestlé (using the Chambourcy brand) started selling petit-suisse yoghurt type aimed at kids. Thus, Chambinho (little Chambourcy). Now they brand their products straight under Nestlé, but some strong names still hold, like "Chambinho".
Most package start from scribbling some doodles while focusing on the message we're trying to convey in the final product
Don't know exactly what's goign on here, but since there are some Nestlé ice cream doodles around, I believe this scratch belongs in this page.