Bunge came up with this concept: a flavoured soy oil. There were two variations - lemon scented and herbs scented. These oils can be used both for regular cooking (seasoning), and can also be used as salad dressing. A more affordable alternative for olive oil
Close up view: "use as salad dressing" suggestion splash
Once the illustration language was approved, these fine art images were commissioned to 6B, a local studio specialized in the ad industry.
While I was experimenting with the images language, 6B illustration studio provided me with these beautiful placeholders. The salad illustration went on ahead and is present in the final product - in a side panel.
Also while experimenting with different layouts, I commissioned a naïve artist for these drawings. As with real naïve artists, this one lacks basic notions of perspective and formal education. This characteristics show up on these charming illustrations. Shame they didn't make it to the process end. I really liked them
Runners up. Some examples quite close to the final approved version (from L-R): the naïve illustration one, the photographic elements one and two graphical ones. I tried out different brand name placements, as illustrated here.