Right after Arisco brand acquisition, Unilever tryied their hand in different markets, in particular where other stakeholders are already well-placed.
This was a curious experiment on two concepts: water...
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Unilever experimented this for a while: boxed water instead of bottled water. At this time, Nestlé was already beginning to make a dent on Coca-Cola local market share. After a while, Unilever withdraw away from this segment.