Alegria, Costa Rica - Fulfilment piece for a real estate development in Costa Rica. It emphasized not only the splendorous location but also the local artist community which the property supported. The challenge was to create a brochure which would incorporate an artistic feel whilst maintaining one of luxury. A mini "journal" type brochure inside, as well as a variety of textures, folds, paper sizes, baggage "tags" and even a real wooden pencil were all incorporated into the piece to create visual interest.
SIP Fine Wine |Spirits - Branding for SIP; a wine boutique in LoDo, Denver. Displayed here is signage, business cards and 2 magazine ads.
Redstone College - Spec work for a College specializing in HVAC (heating, ventilation, air-conditioning) education. The mechanical, hand-worked "male" nature of the piece is emphasized mostly through color.
PB& J Creative - Corporate branding for a design hot shop
Zabari (and Zabari Pynk/Sylver) - Corporate branding for upscale men's and women's clothing boutiques in New York and New Jersey. The challenge was to create a classical logo which would lend itself to many applications. The symbol (a mirror image "Z") was used as a repeat pattern for jacket linings and embossed on purses for Zabari's personal line of clothing and accessories.
Skylight Magic - Corporate branding for a skylight company. Since skylights are generally not very interesting-looking, the challenge was to come up with a logo that communicated what they do; which is to bring sunlight into a house.
Wild Blue Yonder logo - Original masthead for Wild Blue Yonder magazine
The Resort at Craig's Ranch - Spec work for a property development. The Art Deco feel of the logo echoes the style of the building.
Westchester Home Massage logo - The hands forming the shape of a house indicates what this logo represents.
Ten Minute TV logo - Logo for short inflight movies for Frontier Airlines.
Gal's Bar-Mitzvah invitation - This direct-mail type piece was a move away from the traditional, sometimes cheesy Bar-Mitzvah invitations. The main theme of the card was skateboarding; the coming-of age boy's favorite activity, making this a very personalized invite.
Dairy Queen POP - Window cling, poster and dangler for DQ
Dairy Queen POP - Poster and dangler for DQ
Yoplait/Trix National campaign (Trix Your Mix) - Spec work for new Trix yogurt encouraging kids to mix their own flavors in the container. Direct mail went out to mothers as a box labeled "Get the Scoop on Fruity Fun." Enclosed was a tri-color spoon with a $1 off coupon. Also in the box was a brochure with fruit-shaped flaps which folded open to reveal "Choose Health". Fun in-store wobbler, poster and floor graphic in the produce department with rabbit trax leading to the Trix fridge, were integrated to entice children to the product.
Customer program for Bloom grocery stores during back-school months. Shown here: key visual, pre-tail circular, retail in-store poster, wobbler and end-cap and post-tail web presence.
Nutrition Program, Corepower Yoga - Campaign for Corepower Yoga's nutrition program. The challenge was to incorporate fun imagery that emphasized the importance of feeding the body through both nutrition and yoga.
Urban Elegance Gala Invitation - Fundraiser gala for the Junior Diabetic Research Foundation. The look had to be both urban and elegant, with a symphony orchestra at the event playing rap songs. Printing on matt pearlized silver card added to the elegance of the piece.
Dress week direct mail, Andrisen Morton - The front of the card reads "It's dress week at Andrisen Morton..." and lifts to reveal half the dress and the rest of the sentence.."at half off". The rest of the postcard concertinas to reveal images of dresses with cut-lines across them to emphasize the "half off" theme.
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Branding & Collateral