WWW.OXO.COM - OXO International asked us to create a Web experience of their brand, with commerce capabilities for their products. LiveArea developed all content, design and technology for the site. Much like their products, we designed an environment which is elegant, usable and fun. Our work for OXO has been widely recognized as an breakthrough in Web design since its launch early in 1999. Publications and museum exhibits include:
•Denver Art Museum, selected for inclusion in 'US Design, 1975-2000'
•HOW magazine,'Making the Brand', August 2002
•Communication Arts, Interactive Annual 5
•Critique Magazine, Interactive Annual
•PRINT Magazine, Interactive Annual 2000
•WebWorks: Navigation, edited by Ken Coupland, Rockport Publishing
The REACH School Brochure -
Reach is a non-profit school in New York City which helps students who have serious emotional and developmental challenges in their lives. This fund raising brochure is designed to help raise awareness of their work. Peter Comitini's typographic and photographic compositions include words, drawings and photographs of the students— visually expressing a students progression from 'chaos to order'.
Experiencing the Brand - Here are a range of projects from Peter Comitini's Newsweek covers, to logos and web design for companies big and small.
Global Strategy Group - Global Strategy Group is a research and strategy consulting firm, which wanted to reposition itself from being niche player in political polling, and appeal to companies in the mainstream, consumer market. I developed a new logo and identity system for them, along with a promotional concept called the 'Road Best Travelled', which touted their strategic capabilities using the metaphor of road signs and destinations. Applications of their revitalized presence included a Web site, printed brochure, full corporate stationary system, master logo art and architectural graphics.
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