I can't help it. I'm an inventor. I appreciate beautiful product design. And I've done a few products I feel are beautiful. But I strongly believe the old saying, "Form follows function.". When I begin any product design, I consider the use of that product and the problem it's intended to solve. My natural tendency is to create various ways to solve that problem through functionality, not design aesthetics. I always had challenges in ID school coming up with the 30 ways something could look. Rather, I focused on 30 ways it could work. After 10 years of this battle between design and functionality, I've embraced my aptitude for invention of new products. Having an ID background allows me to quickly vet out proof-of-concept and most of the development work on my own. So, I decided to take the plunge on my first retail product, Cuplettes. It's not that I'm an avid baker. I rarely even eat dessert. But I saw a need/problem and came up with a fun solution that consumers seem to enjoy. I hope have Cuplettes in production Q2 2013!