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  • Peter Laudermilch

    Harrisburg, PA

Extensive experience designing integrated marketing communications, comprehensive brand strategy and interactive experiences. Specializes in creating and maintaining consistent image and voice at the campaign and brand level. Successfully produces unique solutions for clients in a broad range of industries.

Work Samples

  • Strengthening Ties Annual Report

  • Eagles Stars & Cars Sweepstakes

  • andCulture Brand Redesign

Work History

Professional Experience Art Director | andCulture, Harrisburg, PA | 9/07–2/10 Functioned as lead on all creative engagements including integrated marketing efforts that focused on the coordinated use of graphic design, interactive technologies and traditional and non-traditional advertising as a way of engaging audiences and achieving business objectives. - Collaborated with leadership to develop project strategies and work-flow processes - Personally grew department and managed daily activities by facilitating communication and allocating projects based on individual skill sets and team dynamics - Established conceptual and stylistic direction at project outset and insured design integrity throughout project duration Senior Designer | d2Media, Harrisburg, PA | 11/03–9/07 Worked within a streamlined team to design and implement a wide variety of on-line user experiences including corporate and commercial websites, viral advertising campaigns, social communities and rich internet applications - Involved in all aspects of interactive development process from information architecture, user interface and experience design to production, content integration and deployment - Established relationships with copywriters, photographers, voice talent, printers and vendors and managed interactions and production activities - Met with clients to analyze needs and identify objectives and regularly communicated creative direction and project status at key points Designer | Gensler Studio 585, New York, NY | 10/00–10/03 Designed and produced numerous identity systems, printed collateral, environmental branding and signage and advertising within a large, multidisciplinary studio for an national and international client base. - Fully engaged with design team from conceptualization to production - Prepared files for various types of implementation by fully documenting guidelines and specifications and investigating unconventional methods of production - Collaborated with diverse teams of creative professionals including architects, interior designers, photographers and brand and retail strategists Freelancer | C&J Enterprises, Harrisburg, PA | 6/99–9/00 - Design and production of template and several issues of a regional trade publication - Responsible for all pre-press production activities including typesetting, file optimization and film output Design Intern | Keenan-Nagle, Allentown, PA | 1/00–3/00 - Conceptualized and designed advertisements, posters, web page documents and graphics, identity and stationery Education: BFA in Communication Design Kutztown University Kutztown, Pennsylvania July 2000 Software Competencies: Adobe Photoshop Adobe Illustrator Adobe InDesign QuarkXpress Adobe Flash Adobe Dreamweaver Actionscript HTML CSS Mac OS Microsoft Windows Microsoft Office Recognition & Activity: Print Regional Design Annual AIGA Design Competition, Environmental Design Award Communication Arts, Award of Excellence Clio Awards, Environmental Design Gold AIGA Central Pennsylvania, board member School of Visual Arts, critique participant

Education

Kutztown University

Specialties

Affiliations

AIGA

Awards

Print Regional Design Annual AIGA Design Competition, Environmental Design Award Communication Arts, Award of Excellence Clio Awards, Environmental Design Gold AIGA Central Pennsylvania, board member School of Visual Arts, critique participant

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