Pierre Monnier

Main mission:
Under the brand direction, create and optimize all merchandising tools (soft, hard, trade) that will be spread to the WW markets. Active added value to the overall architectural and merchandising strategy.

__Management of 4 project managers: 3 3D designers and 1 graphic designer

Issues :
_In a global brand image change, be an active part of the hard and soft merchandising strategy
_Improve the customer experience (more didactical, better perceived quality, better visibility)
_Provide a better service rate to the local markets: faster answers, complete and described staging guidelines
_Reduce the cost of the POSm : maintain the same COGs while qties are decreasing)
_Develop team skills according to their own wishes and ability

Achievements :
_Complete rejuvenation and design of the bars, gondolas, counter testers etc on both make-up and skin care axis
_Evaluation of the POSm catalog led to: less sku’s but more relevant, greener materials, digitalisation
_Complete package of more than 25 staging guidelines/year provided to the markets for Brand Eventing animations
_Taylor made animation layouts created on demand of the markets

In the French subsidiary, define and lead the merchandising strategy for the very competitive French market (hard, soft, trade, architecture)

Issues :
_Succeed in the strategical launch of La Petite Robe Noire fragrance (France: world premiere)
_Develop communication between the teams: KAM, operational marketing, sales, communication, training)
_Create and implement new corners in department stores
_Optimize and drive A&P, Opex and Capex (4,5 M€ global)
_Reduce stock, improve merchandising ROI (new make-up gondola), train the sales teams

Achievements :
_La Petite Robe Noire: greatest launch of the decade for Guerlain, which became a new pillar
_Design and implement of 2 strategical corners at the Sephora Champs-Elysées
_Definition of the new make-up gondola specifications, co-design and implementation
_Annual saving of 10% on the Advertising & Publishing budget
_Follow-up and reduction of temporary and permanent POS materials (10% less) via forecasts
_Commercial negotiation with suppliers led to a saving of 8% on the dedicated budget

In the Export service, under the Export director, create and lead the global merchandising strategy for the rising markets (hard, soft, trade, architecture)

Issues :
_On the EMEA-SEA areas, implement Guerlain as a top luxury brand
_Gain market share and image value via implementation of high ends corners and flagships
_Train local sales rep. to the high expectations of Guerlain’s merchandising (perfect fitting, perfect service)
_Follow and optimise Capex budgets and forecasts

Achievements :
_Co-design and implementation of 25 personnalised POS/year + podiums
_Training and reliability challenge of new suppliers on my area (Stand Art as an example)
_Adaptations of re-design animations guidelines on my markets in order to reach quality/budget goals
_Creation and live training to local teams (3 times/year)
_POS survey and training sessions 4 times/year

9 months trainee

Issues :
_Complete the new make-up system dedicated to the perfumeries retailers (Sephora, Marionnaud etc)
_Design temporary tools

Achivements :
_Part of the design of the new C2 gondola, creation of the planograms and manual for the markets
_Visual croppings books, staging guidelines for fragrances and make-up launch
_Concept, design and implementation of the worldwide Lancôme merchandising meeting (sept.07)

Danone, Henkel, GSK, Altadis, through their various brands, as main clients