Maa Dante Logo Development - Being marketed for the western marketplace and shortening of the Indian name was suggested in form of Maa Dante so as to assist in remembering the brand by the westerners.
Maa meaning mother is almost universal in its sound and this has been used to make an identity with the mother earth holding a herbal plant in its arms.
Outer Cover of the Brochure - Keeping in view a western audience, the palettes are used to associate natural health products with, the colour scheme.
Choice of colour pallet was very important to project the closeness of the product to nature. Hence colours which are found commonly in the open natural surroundings were thought of. But instead of using bright vibrant colours, an earthy pallet of greens, yellows and browns were sought.
Inner Brochure Design
Center Panel - The company launched the products at very successful exhibition in central London at the Olympia Grand Hall between 6-8th of July 2007. Altogether 5 panels were needed. Of the three frontal panels, the centre panel was so designed that it attracted the passing visitor with its appealing visuals and at the same time exhibited a large sized logo with the brand name Maa Dante in a beautiful typeface Caxton. The left and right panels enlisted all the products and their benefits.
Panel 01
Panel 02
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