Ethnographic research involved cultural probes and segment mapping which led to our design personas. We also examined the device ecosystems to discover opportunities for interoperability.
Tribe Ideation - Our research and usability testing led us to classify devices in three categories: everywhere products (i.e. smartphones), everyday products (i.e. tablets and laptops), and stationary products (i.e. desktop computers).
To better comprehend the stakeholders involved in higher education networks, we mapped user groups and their communication disconnects. We discovered an opportunity for Dell to provide a service plan that facilitates interoperability through a cloud.
Tribe UX Ideation - User Experience
Envisioning the experience from the end of high school until the beginning of college, we identified crucial emotional touch points and correlating design opportunities which culminated in the concept of a welcome pack. This pack would be co-branded with the school and include a Dell tablet and smart phone preloaded with all of the necessary documentation for orientation--housing, class scheduling, roommate selection, etc.
Usability testing revealed ergonomic preferences for tablet and phone sizes. Participants performed the test using inkpads to track finger pad contact points with paper prototypes of onscreen keyboards.
Final tablet looks-like model by teammate Danny Hammond.
Revised desktop, tablet, and phone design language based on Dell feedback
Tribe detail renderings
Tribe detail renderings
Tribe Context Shot
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Dell Tribe
The purpose of this project was to develop computing devices for Dell targeted at the next generation of students in higher education. Ten weeks were spent gathering ethnographic research through interviews, cultural probes, surveys, and focus groups. Findings from these studies were refined into design heuristics for personas, scenarios, and opportunities.
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