An idea is one thing; a working solution is another... updated portfolio and cv at www.037.weebly.com

Work Samples

Work History

With over 15 years experience in launching multi-channel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world. I’m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer for over 15 years, working on branding and all fields of design. My experience was gained working in some of Portugal’s best studios and on the Middle East’s most important companies. In that time I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and language. I’ve had the great fortune to work with some amazing people throughout my career, most recently as Design Director of Brandcentral / M&C Saatchi Beirut, overseeing all branding and design work for clients such as Globemed, Azadea, QNB, Zain, Fidelity, with a strong focus on TV Branding, developing Brand Identity projects for several TV channels across the region (i.e. Saudi TV, OTV Lebanon, Rudaw Kurdistan, Al Mada Iraq). Before this, I spent three and half years as Associate Design Director at Fitch Qatar, where I worked across diverse sectors such as finance, corporate and governmental, retail, education and health, events and sports among others across the region, working closely with a multidisciplinary team of international talented branding, retail and signage designers. My approach to design is always ideas driven and involves reducing a concept down to it’s essence where possible. My considerable skillset means that I am adept of more than just aesthetically pleasing projects: concept, content and design are all equally crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers and packaging specialists. Working well under the constant pressure of project deadlines, I’m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills. I’m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.

Education

IADE

Specialties

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