Coroflot

Resume

Ms.Pradnya Aras

Address:
#PO.B.31362, Dubai.UAE.

Email: psp007@rediffmail.com

Objective:
A senior Designer or senior creative executive position where, self motivation, goal oriented mind, commitment towards profession, strong analytical and problem solving skills, computer proficiency, and ability to follow through with projects from inception to completion, would be needed.

Qualification:

# Masters degree in Design -Visual Communication from India's best Institute-IIT-Bombay.
# In depth experience applying graphic principles to produce innovative and tastefully created publications and web sites.
# Intrinsic creative talent and interest in User Interface Design; offer a keen eye for Quality design and document/
website layout as well as multimedia, print and video.
# Highly computer literate and proficient in a number of computer programs and fluent in mostly all the graphic software
and 95/98/2000 and NT operating environments.
# Proven ability to quickly learn and apply new technologies.
# Completed high impact graphic and web design, interface design projects including big portals, products, newsletters,
logos, CD Covers, stationary, brochures with brilliant metaphors and themes.
# Exceptionally well organized; strong work ethics and willingness to work hard to achieve employer objectives.
# Accomplished facilitator able to coordinate multiple projects.


Education:
Master of Design (M. Des) - Visual Communication
August 1997 to April 1999
Industrial Design Center, Indian Institute of Technology, Powai, Bombay-Maharashtra, India.
Special Subjects: Interaction Design, Multimedia, video, Digital Typography.

Bachelor of Fine Arts in Applied Arts
June 1992 to April 1997
Abhinav Kala Mahavidhyalay, Pune-Maharashtra, India.
Special Subjects: Advertising, Typography.

Work Experience:

Current: On My Own

Dubai Media City. | Dubai, UAE.| 2/ 2004 - 9-2004 | Art Director

East West Advertising. | Dubai, UAE. | 7-2003 - 1/2004 | Art Director

Birla Technologies. | Mumbai, India.| 10/2000 - 03/2003
GUI Head

Being-e.com| Mumbai,India| 5/2000 - 9/2000
Design Head

Aptech Limited.|Mumbai, India |9/1999 - 5/2000
Assistant Manager(Design)

S.A.M.Productions | Mumbai,India | 6/1998-8/1998 Assistant Director

Raviraj Publicity.| Pune,India | 4/1996 - 6/1996
Typography Artist

Shripdma Publicity | Pune,India | 4/1995 - 6/1995
Junior Artist


Projects:
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"Darwin" - the intranet. Further productised as JITknowledge(tm)
The basic concept was- a 'paperless office'. Other than knowledge Management, the product looked forward to satisfy
the other needs of employees. It was a combination of Information, expertise and collaboration portal.
Role:
# Research & analysis
# Comparison study of some of the KM products.
# Defining the basic architecture and rules of the product.
# System Design
# Interface & Navigation Design
# Interface customization
# Preparing style sheets.
# Look and Feel
# 'brand building' of the product to maintain the consistency of
# "look n feel" in communications material.
# Leading the graphics team.
# Leading the technical team in terms of KM strategies.
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Quick-n-Sure!
Insurance related web application, which lets users calculate and plan their insurance policies.
Role: Same as above.
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www.being-e.com (Own start-up)
A dot com which provides alternative currency to 16 to 21 age group in India. Specifically for those, who legally can't use credit cards. Developing a new youth community on the net, who earns, spends online without using any real cash.
Role:
# Concept Building, concept development, execution and implementation.
# Understanding of brands in the market, deciding the brand strategy and developing brand. Key responsibility)
# Making sales promotion materials in various media.
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"ONTOLOGIC"(now known as 'e-wise')
A premier knowledge management product.
Role: Same as DARWIN.
# Proposal and demos/ prototype making.
# Instructional Design:
Taking the engineering knowledge and translating that into a common language that end-users can understand.

Student Projects:
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(M. Des) Visual Communication Project I - Multimedia for Learning Sanskrit

Different approach towards teaching languages, especially 'Sanskrit'. The approach also stands out as a classical model for self-learning through self-explorations and is primarily targeted at 7th and 8th grade students.
Role:
# Studying the nature of Sanskrit learning and finding better solutions to learn it in a better way.
# Studying the nature of this interactive media and various possibilities in it.
# Finding out what users need and what is the scenario in education field and also in the market.
# Analyzing of collected data.
# Developing the whole concept of learning language in a different way.
# Story boarding, content planning, execution and implementation.
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(M. Des) Visual Communication Project II -"Rays Beyond Red light" A video documentary.

Documentary for the organization (NGO) 'Prerana' that works in the biggest red light area in India. Addresses to the needs and problems of women and children trafficked into prostitution. The English documentary provides all the information about the organization and it's activities and how it is struggling to help these women.
Role:
# Studying the whole problem and observing the actual site.
# Knowing NGO's work thoroughly.
# Deciding the approach for the documentary.
# Developing concepts for the same.
# Story Boarding.
# Planning and executing pre-production tasks.
# Shooting
# Postproduction. (Sound, editing etc.)
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Introductory video film on IDC

Prepared as a 'curtain-raiser' (7 minutes) for Design Degree Show, an annual event showcasing the projects and talent of the IIT alumnae. It was held at Nehru Center, Worli, Bombay, between 27th May'99 to 30th May'99.
Role:
Concept development, Shooting, Editing.
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Software Skills:(PC Platform)

Graphics & Paint: Adobe Photoshop5.5 & 6.0/ Adobe Illustrator 8.0/ Freehand 8.0/ Macromedia Fireworks 3.0/ Painter 5.5
Text editors: Adobe Page maker 6.0
Web editors: Macromedia Dream weaver 3.0
Web animations: Macromedia Flash 5.0
Sound editors: Sound Forge
Video Editors: Adobe Premire
Authoring Tools: Macromedia Director 6.5
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Interests:
Interaction Design
Semiotics
Digital Typography
Knowledge Management
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Achievements:
Second prize in Typography - CEAD'97 'Creative Excellence in Advertising and Design', for Pioneer Micro Systems
(Final campaign Bachelor in Fine Arts, March 1997)
Prize for 'Best Dance/Drama Direction' in 'Pune Festival'- 1996
'A' Grade in Intermediate Drawing Grade Exam, 1989 (Drawing exam by central government-India)
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Extra Curricular Activities:
Student of Shiamak Dawar's Institute of performing Arts.
Learnt Indian Classical Music for 5 years.
Playing Harmonium and Guitar.
Participated in various All India Radio singing & drama programs Written scripts for 'All India Radio-Pune', short programs for school children.
Directed various Dramas and dances in Pune festival, an annual cultural event.
Active member of WWF- 'World Wide Fund for Nature'.
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