Venice Family Clinic Patient Handbooks - Winner of a Graphic Design USA award in 2006, these 44-page booklets, one in English, the other in Spanish, were created for the thousands of patients that visit the nation's largest free health care clinic each year. The challenge was to create a cost-effective and friendly piece that would enable patients to gain access to care easily. An aqueous coating was chosen as greener alternative to varnish.
Venice Family Clinic Patient Handbooks - To help the reader along, alternating colors divide chapters, and graphic step-by-step boxes lay out instructions for making appointments and ordering drug prescriptions.
Domino Marketing Brochure - This six-panel brochure, handed out on sales calls in a matching brown envelope, served as social stationery with a marketing message. It provided potential advertisers with information about the magazine’s young, modern, and design-savvy demographic while echoing its branded colors and playful use of wallpaper.
Voilà Hotel Rewards Enrollment Brochure - Placed at hotel check-in desks all over the world, this simple six-panel brochure featured a tear-off application form translated into eight languages and served as key component for the success of the Voilà Hotel Rewards Program. The challenge was to create an uncomplicated direct response piece that also served as a first introduction to the brand.
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Brochures
Elizabeth (Betsy) Ho
Creative Director, Back in tha Day Putnam Valley, NY