Rondie Falk

Identity - Sterling Clothing Co. - A New York women's clothing line called for a distiguished Identity. Using a "S" that reflected the flow of fabric as well as the lines of a women and foil stamping the "S" on all materials, the formal look was successfully accomplished.

Fox Mitsubishi Promotional Mailer - As a new Mitsubishi Dealer in the area, Fox Motor Group wanted to annouce their arrival as "Another Choice", the mailer included a coupon for current Mitsubishi owners as well as featured the new vehicle of the year. Using the manufactures photography the challenge here was to come up with a clean yet energetic design with many vehicles.

Logos - These are logos for a variety of companies and promotions.

Give Away Posters - Each of these posters were created for a give away to the fans as they entered the game. The Grand Rapids AHL Hockey team, Griffins, teamed up with Pepsi (Mountain Dew) with a promotion to win tickets to Griffins games and win Mountain Dew products. The Grand Rapids Rampage was looking for a self pormotional poster, which focused on the Quarterback and his Receivers.

AHL Season Ticket Holder folder - The 2001-2002 season for the Grand Rapids AHL team, Griffins, was their fifth anniversary. The Griffins wanted to celebrate this with their current and future season ticket holders by sending them a renewal folder that made them feel "special". The folder is a tri-fold, with die cut pockets to hold the renewal information sheets. The metallic blue ink and the varnishes throughout the piece made it unique to anything that had been sent to the season ticket holder in the past. The photos of player from the past five years reflected the journey the fans have taken with the team. Note: The folder was such a success that the season ticket holders used the folder during the season to hold their status sheets on the team throughout the season.

Deck Images Marketing Materials - Deck Images is an aluminum railing for either commercial or residential consumers. Based on the existing logo's "bug" I created the look for all the collateral materials for the products. Keeping with a two color branding idea, the orange was used primarily for the residential products and a warm gray for the commercial products.

Caliper Building Systems Folder - Caliper Building Systems offers integrated home building systems that streamline the building process and expedites the project. This folder is a sales tool to illustrate the floor plans as well as giving the consumer the history of Caliper itself.

Transferring to Davenport Brochure - A brochure detailing the benefits and contacts for transferring from a two year degree colleges to Davenport University for a Bachelor's Degree.

Universal Forest Products Environmental "GREEN" Brochure - Universal Forest Products wanted to inform consumers of their "green" principles into every part of their business. I tried to give this brochure a natural feeling, starting with the uncoated paper that is 100% post consumer recycled paper and FSC certified. The simple design was based on squares, which repeat throughout the piece, even the shape of the brochure itself is a square to stand out in the midst of the usual 9x12 folders and brochures for the company.

Rampage Corporate Partnership Folder - A folder designed to attract local corporations' interest in sponsoring the Grand Rapids Rampage Arena Football team/games. The football on the folder's flap is embossed, the laces and the texture of the ball give it an interesting feel as you open the folder. Originally this ball had another logo (brand of ball) on it, using Photoshop I deleted the logo, added the Rampage rhino head and manipulated the image to look realistic to a logo on the ball.

2002 Grand Rapids Rampage Season Tickets - This was the Grand Rapids Rampage 2002 Season Ticket Holders sheet of tickets. The first ticket show the Arena Football trophy the Rampage won in 2001. The rest of the tickets show action shot of the game, bleeding into the next ticket making a collage. Yet each ticket once detached, the image could stand alone.

Davenport University International Studies Brochure - This brochure informs international students about Davenport University and the benefits of studying at DU.