Coroflot

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Qualification Profile
A season Brand Designer, whom specializes in skillfully crafted toys & games designs, and promotional marketing / brand identity campaigns

Synopsis of Professional History:
BRAND DESIGNER
WYATT CREATIONS, INC. Denver, Colorado 9/1998 -Present
Primary Accountability: Design Director, Brand & Corporate Identity, Product/Development Designs, Account Management, and Strategic Planning

Participate in the planning and execution of creative briefs: visual and written applications directed to existing clients and new business presentations

Articulately orchestrating the creative process, from initiating conceptual designs to product launch in support of on going marketing and merchandising programs for regional and national accounts
Selected Achievements:
• Intuitively adapting to new technology applications, ensuring compliance within the parameter of the clients/corporate standards
• Convey concepts strategically through compelling comprehensive 2/3D visual designs, producing preliminary sketches, and rendering, traditional (pencils or markers), utilizing the standard industry computer software (pixels and vector based drawing image manipulation) media, determine designs, mocks/ups, and prototypes fabrications
• Creating robust innovated trade/consumer (adults & children) products
Managing, developing, and directing creative lead while maintaining a
consistent brand identity directed to the consumers, retailers, and
distributors

Partnership with internal staff personnel or out sourcing to achieve
specific marketing objectives

Partial Representative Clients:
FLAIR COMMUNICATIONS AGENCY, INC. PLAYSCHOOL, INC.
FRITO LAYS, INC. (Regional) HILLS BROS., INC.
RAPID DISPLAYS, INC. (Union City, Ca.) MILLER/ZELL, INC.
HASBRO formerly GALOOB TOYS, INC. ADOLPH COORS, INC
MARKETING TECHNIQUE, INC. DDB WORLDWIDE, INC






ASSOCIATE CREATIVE DIRECTOR
FLAIR COMMUNICATIONS AGENCY, INC.
San Francisco, California 11/1985-9/1998
Primary Accountability: Managed the creative process initialing concepts, aligning within strategic planning, primary functions: Account Management, Project Management, Creative Director, Art Director, Design Management, planning budget estimate, implementation of the creative briefs and its development of brand identity with emphasis on promotional marketing campaigns

Facilitate within a cross-functional staff environment, providing leader ship and inspiration with co-workers and vendors, responding as a positive catalyst for the over all goal.

Established a consistent on going communication with new and existing clients with comprehensive presentation
Selected Achievements:
• Recruited by Flair Communications Agency, Inc. to become a staff member as an Art Director in the San Francisco, California office
• Promoted from an Art Director to Sr.Art Director to an Associate Creative Director
• Recognized for creating fresh innovate marketing programs

BRAND DESIGNER
INTEGER GROUP, INC.formerly ADOLPH COORS
Golden, Colorado. 8/1983-11/1985
Primary Accountability: Created and managed conceptual marketing designs and its development through productions, Point of Purchase
Displays, Collateral Materials, Logos, and Sport Marketing, directed to the traded and consumers

BRAND DESIGNER
WUNDERMAN,INC. formerly ROGER MERCHANDISERS, INC.
Chicago, Illinois 2/1977-7/1983
Primary Accountability: Conceive conceptual toys & games designs
specifically directed to the children market. Concept converted through preliminary sketches, supervised prototype, & mock up development, directed vendors, and time management, through productions, efficiently managed work flow to ensure quality control
Selected Achievements;
• Originally was hired as a Point of Purchase Displays Designer
was assigned exclusively as a Toy Designer on the Burger King’s Children account

ABILITIES / KNOWLEDGE / SKILLS
• Proficient with Macintosh based graphic programs, specifically
Photoshop, Illustrator CS4, Strata 3D CX, Font lab Studio and Microsoft Office
• The ability to interpret dimensional structural designs
incorporating the knowledge of the usage of materials and techniques, including tag stock, mount broad, mold sculpting, and vacuum form Vast knowledge of the printing industry process, pre-press, and
production approval. Printed/produced materials in various media: offset, lithography, screen, and flexography printing
• Possesses the abilities to manage multiple assignments
involving schedule, negotiation with vendors, and/ or internal staff personnel, seasoned as a project management
• Demonstrate the ability to communicate with colleagues in
solving problems in the most timely and cost effective matter either through written and/or verbal
• Able to work collaboratively or independently, adapting to
changing parameters
• Proven track record of designs translating marketing
communication and /or brand identity message into the retail market place
• Diverse multi-disciplinary including retail promotions,
merchandising and environments, pre packaging, brand identity, character designs, collateral materials, and logo designs

Professional Associations
HUB BRAND CHANNEL
COMMUNICATION ARTS
TOY & ENTERTAINMENT
POPAI/The GLOBAL ASSOCIATION for Marketing at RETAIL

HONORS & AWARDS
CEBA (Ethic Marketing)
POINT of PURCHASE ADVERTISING INTERNATIONAL
IN STORE MARKETING INSTITUTE

EDUCATION
CHICAGO ACADEMY of FINE ARTS Chicago, Illinois
UNIVERSITY of COLORADO Continue Education Boulder, Colorado
ROCKY MOUNTAIN COLLEGE of ARTS & DESIGNS Denver, Colorado