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Industrial Designer | Interaction Designer
IV Pole Concept
As a product designer for one of the world’s largest producers of consumer food packaging, I creatively translate client and end-user needs into custom product designs. While leveraging Pactiv’s strengths in materials and manufacturing, I work with the internal creative design team, marketing, engineering and tooling to realize these concepts through production.
Drives concept development activities through brainstorming, ethnography, brand research, concept visualization, 3D modeling and rapid prototyping. Products are designed for manufacturability and include formed packaging made from resins (PP, PET, PS, etc), molded fiber, aluminum, paperboard, and pressware. Design deliverables are digital Wacom sketches, photorealistic 3D renders (Creo/Keyshot), and rapid prototyped sample parts and molds (SLA, FDM).
Applied user-centered design methodologies to create safe and effective user experiences for home and clinical healthcare. Worked cross functionally with clinical, marketing, engineering, developers, and manufacturing on a range medical products including electromechanical devices; software user interfaces; and products used for storage, preparation, and administering of pharmaceuticals. Experience handling requirements-driven projects while working closely with human factors specialists in accordance with usability standards.
Responsible for helping to identify user needs through ethnography, interviews, and design research. Balanced objectives of both customer and business, while creatively exploring solutions through brainstorming activities. Visualized front-end product requirements into concepts and helped conduct iterative design reviews, focus groups and usability testing. Deliverables included storyboards, sketches, illustrations, user interface wireframes, visual style guides, and 3D renderings. Experience working with external consultants, evaluating concepts with eye-tracking hardware, and developing visual brand language.
Collaborated directly with administrative staff and managed the design of internal logos, external publications, and other print media. Worked directly with external commercial printing companies while under budget and deadlines.
Produced a range of early-stage concept sketches for client requesting innovative lifestyle products used in desktop workspaces.
Developed strong understanding of core graphic design principles with a concentration on composition, typography, logo design, brand identity, and Adobe Flash animation.