Out2Launch | Final Logo Concept - This identity was for an emerging company that helps individuals launch their new products onto the shelves. After several rounds of sketching and refinement, a final logo design was developed. An icon was incorporated into the logo that can also be used, as itâ€™s own identity. The paper airplane was brought in to represent launching and innovation. I was able to use my knowledge about color theories to choose colors that would have a high impact and build brand recognition.
Out2Launch | Concept Sketching - This logo project went through several sketching session along with several stages of revisions. These selected sketches show where the concept started and where it ended up.
Out2Launch | Final Logo Concept - This image shows the final logo concept with the other two color options.