Petra is an award winning User Experience Designer, Information Architect and New Media Consultant who creates business opportunities with app, site and widget concepts on the 4 screens (pc, tv, pad, mobile). Petra's speciality is the transformation of business goals into multi-device customer interaction strategies. Petra creates multi-platform concepts of high traffic e-commerce portals, bandwidth intensive vod/tv apps and large scale communities or moves (multi-user viral environments) Clients include the Telecom, Telefónica, BMW, Audi, Lufthansa, Puma, Hochtief, Siemens, Toshiba, Bacardi, Santander ThyssenKrupp, DHL, and many others from many different industries. Petra works in Europe and the US and speaks German and English fluently. Petra has a proven record of outstanding freelance services for national and international media agencies and has been at the forefront of digital storytelling on a continuous basis for 17 years. Specialties: UI, UX, experience, information architecture, creative concept, concept, interaction concept, process design, interface design, interaction design, web design,

Experience & Education