An annual report for an office furniture manufacturer built on the theme of “forging new paths.” This concept is both a play on the company’s name—the idea of forging steel—and an aspirational statement of where the company is going. Curved and diagonal lines serve as motifs and add visual energy.
An event poster advertising live music at a local cafe. Text treatment highlights key information.
This multi-panel brochure features a die-cut front flap that follows the contours of the Mad Rock logo. Scenic views and inspirational quotes are combined with product shots and descriptions. The piece highlights both the philosophy of the company as well as the products they offer.
A direct mail piece with a die-cut front panel. Mouth-watering photos, curved lines and contrasting colors all serve to catch the viewer’s eye. The mailer opens to reveal a seasonal menu, info about the restaurant and a pocket containing a coupon.
A stationary package. The logo anchors the upper left corner on all three pieces. The design is accented by a dynamic colorband and reversed out logo detail.
A trade ad utilizing an image of flowing water as a metaphor for a new wave in technology.
A four-page newsletter for Downtown South Bend, Inc. utilizing three-column layout with scholar’s margin. The nameplate features a colorband that bleeds off one edge. Sidebars mimic the effect. Pull quotes, photos, and blue accents add visual interest to the text.
A colorful, illustrated map depicting museum facilities available to rent for special events. Areas are color-coded for easy reference. A photograph of the museum’s iconic staircases appears in the background.
Various logos: 1) Italian grocery, 2) florist, 3) lifestyle company, 4) fertilizer company, 5) hospital interiors manufacturer, 6) consulting company.
From concept to completion, the design process influences the final product. The process begins with research, then brainstorming concepts and images through hand sketching, font studies and color exploration. Computer drafts further refine the emerging ideas until a final version is reached.
Package design for a gourmet Italian grocery store.
Two-page magazine spread. A two-column structure is utilized and pull quotes are placed in the outside margins. Photographs pop against neutral accent colors.
A minimalist style calendar with silhouetted kitchen utensils, food-themed taglines, and vibrant splashes of color. Rounded text and date boxes add a relaxed feel.
Photo manipulation. An abstract photo collage featuring urban views. Eight different images are combined to form a dynamic composition.
A half-page horizontal magazine ad featuring a mixed-media illustration. Distinguished by crisp outlines, simulated textures and photographed animal crackers, the visuals portray the header concept in a bright, playful manner.
A billboard seeking to increase membership at the YMCA. Angled headline with abundant white space and a smiling model give the Y a fresh, clean and vibrant look.
Web design -- CSS Zen Garden -- a learning tool for building visually appealing sites using Cascading Style Sheets with no modification to the original HTML code. This design features torn paper edges, retro circles and a funky color palette.
Website design for a non-profit organization featuring a photo slideshow and three-column layout. The design has an earthy feel accented with rustic textures.
A Flash-based interactive interface that instructs users on techniques for growing an indoor herb garden. The home screen provides links to various sections with animated transitions and sound effects.
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Design projects completed while earning my degree in graphic design.
