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  • Rakesh Kumar Das

    Senior Designer at Escorts Limited

    Faridabad, India

Creative Professional and Design Studio Manager with 3+ yrs experience in Industrial Design, Product Styling, Engineering Design, Human-Centric Approach, Human-Machine Interfaces, Usability,Product Design & Planning, Prototype Mentor, Patents & Copyrights. A person one who shares his expertise with others and demonstrates an effort of creative problem solving and demonstrated ability to reduce costs and improving profitability through proper design practices.

Work Samples

  • Hand Drawn Sketches

  • Helmet Graphics Development Project

  • Posters & Illustractions

Work History

    • Assistant Manager- User Experience/Industrial Design

    1 month) "http://www.linkedin.com/company/26170 trk=pro_other_cmpy" Escorts Agri-Machinery, Escorts Limited

  • Focussed Areas

    • Automotive Industry

    * Design and Development of Agri-Machineries and Implements with coordination in R&D Transmission, Engine Labs for range of Indian Tractors - Farmtrac and Powertrac models under Escorts brand. * Creating design briefs, style DNA, theme based graphics for improvising aesthetics, monograms, decals, stickers and graphics based ideas to promote brand name under international competitors. * Styling activities includes User-Centric Design Surveys, Trend Forecasting, Sketching or Ideations, Concept Evolution and Evaluation, Ergonomics, Surfacing. * Design development activities for Dashboard Controls, Human Machine Interfaces, Lighting Controls, Seating's, Lever Knobs, Instruction Panels, etc * Design Presentations, Computer Aided Data Analysis from NX platform and surface development in Alias Design. * Colour-Material Finishes, Design Quality Checks and Design Appearance. * Design Patent Registration, IPR's.

  • User Experience Designer- Creative Team

    • Dentsu India

    3 months) Marketing and Advertising Industry Gurgaon, India Focussed Areas- * Mobile or web application development including wire-frame generation and user-research for clients from various organisations, i.e., Automotives OEM's, software firms, educational programs, govt or private organisation such as KPIT-Cummins, Educomp, Delhi Tourism Corporation, Toshiba, Sharp, Honda. * Retail design, information design, visual communication, and web-interface design, branding solutions, brochure & Layouts, print & media, advertising, ethnography, packaging design. * Improvisation of skill set in web, mobile applications, interface, illustration & graphic art using Adobe Illustrator, Adobe After-effects, QuarkXPress, Dreamweaver, Adobe Premiere & Autodesk 3DS Max Platform. * Branding solutions, Visual Merchandising, Colour Theory, Graphics, and Typography.

  • Summer Internship

    • PRS Permacel Pvt Ltd.

    Printing industry, Mumbai, India Focussed Areas- * Design and Development of Packaging for Automotive Interiors and Exteriors. * Concept generation for decals, graphics and branding solutions based on brainstorming session derived from different users. * Development of sample and prototypes for evaluations, Laser Printing and Cutting of Decals and later for production. * Learning various technologies and workflow for Printing Technology, Security Labels, Automotive Graphics, Speciality Tapes, Adhesives and Insulation.

  • Trainee Architect

    • Sabyasachi Sen & Associates

    Urban design and planning industry, New Delhi, India Focussed Areas- Industrial planning & execution of industrial buildings accommodating production, assembly, storage, testing, administration and facilities, design of industrial buildings, corporate offices, factory layouts design, Institutional buildings.


  • Delhi Public School

    • cgpa 10 point scale
  • Indian Institute of Technology

    • Master of Design Industrial Design
    • 2010
  • College of Engineering and Technology

    • Bachelor of Architecture Architecture
    • 2003 - 2008





2011-04-23 - Best Team Award for "Idea Generation Workshop" a program to enthusiast new and innovative ideas in the automotive industry organised at Escorts Corporate Centre Featured in a television show "Storyboard" in CNBC on featuring projects and design department of Dentsu Marcom Awarded prestigious "Special Contribution" Trophy...
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