I’m a Graphic Designer with more than a decade’s professional experience and proven skill in an array of media. I’ve applied my considerable talents to creating a number of projects for print and commercial marketing campaigns. I’m a diplomatic and decisive team player who is well used to performing in high-stress, budget-conscious, deadline-driven environments.
LORI BERLOT
647.210.9448 • lori@redbirdgraphics.ca
QUALIFICATIONS PROFILE
Creative and multi-talented Graphic Designer and Illustrator with 12 years experience in graphic design, marketing and project management. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication skills. Inventive designer of versatile marketing strategies and campaigns; accustomed to performing in deadline-driven environments. Dual platform multi-tasker, conversant in both Mac and PC environments with expertise in most widely used graphics and design software. Creative expertise in the following:
• Brochures & Newsletters
• Logos & Business Cards
• Corporate Annual Reports
• Posters & Postcards
• Stationery
• Newspaper & Magazine Ads
• Digital Photo Restoration
• Digital Illustration
• Editorial & Narrative Illustration
• Web Site Design
PROFESSIONAL EXPERIENCE
Red Bird Graphics, Toronto, Ontario, 2006-Present
Freelance Graphic Artist
Work for a variety of clients to provide effective design solutions. Develop original designs and prepare layouts from client-supplied visuals, samples, and sketches, producing effective final products, delivered on time and within budget. Provide fine-tuning and correction processes to update customer originals. Prepare digital artwork files to pre-press specifications.
Key Achievements:
• Establish trusting and lasting relationships with vendors and key clients.
• Manage all operational, strategic, financial, quote/bid and administrative functions.
DTZ Barnicke, Toronto, Ontario, 1997-2008
Senior Graphic Designer
Successfully manage and coordinate graphic design projects from concept through completion. Provide original, creative design solutions to meet client needs. Provide highly visual graphic designs and artwork for marketing materials, including logos, brochures, flyers, and direct-mail pieces. Work closely with clients to create vision, conceive designs, and consistently meet deadlines. Create highly persuasive and successful marketing presentations. Effectively take creative leadership and help manage internal and external resources necessary to produce effective design solutions.
Key Achievements:
• Created the design component of highly successful marketing campaigns to win major contracts with top clients.
• Effectively manage and create design materials for national and global projects.
• Consistently recognized for fresh and innovative ideas and design.
• Created a defining brand presence for the company. Later, when the company partnered up with a new firm, I re-invented the logo and formulated a corporate identity that reflected the new entity.
Toronto Image Works, Toronto, Ontario, 1996-1997
Customer Service Representative
Sales and customer service duties in support of photographers and multimedia artists. Managing the opening and closing of the digital studios, new media school and photography lab.
Key Achievements:
• Assigned duties outside of customer service including responsibilities in digital service bureau and the photography lab.
• Took the initiative to complete several courses at the school affiliated with Toronto Image Works
EDUCATION BACKGROUND
Sheridan College, Toronto, Ontario, 1993-1996
Diploma in Interpretive Illustration - Completion of 3 year program, Winner of Nielson Canada Scholarship Award
Toronto Image Works, Toronto, Ontario, 1996
Courses in QuarkXpress, Adobe Photoshop, Introduction to Web Design
George Brown College, Toronto, Ontario, 2006
Macromedia Flash I, Macromedia Flash II
Humber College, Toronto, Ontario, 2007
Action Scripting with Flash
TECHNICAL PROFICIENCY
• Adobe InDesign CS3
• Adobe Photoshop CS3
• Adobe Illustrator CS3
• Adobe Flash CS3
• Adobe Dreamweaver CS3
• Adobe GoLive CS
• Adobe Acrobat 8
• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
Toronto, ON
Winner of Nielson Canada Scholarship Award