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November 2010 New Balance x Counterkicks Competition

My design was the runner up in the November 2010 New Balance x Counterkicks Design Competition

New Balance 460M

The New Balance 460M is inspired by the world’s fastest land animal, the Cheetah. The name 460M comes from the Cheetah ability to maintain it’s top speed of 70 mph for up to 460 meters. The 460M features a heel-less design which reduces the weight of the shoe and keeps sprinters on their toes to help maximize stride efficiency. The upper features a patent synthetic upper to help keep the foot secure during sprints. A printed disintegrating graphic on the upper evokes images of the Cheetah’s spotted pattern during a high speed chase. The seamless Phantom liner enhances fit and comfort. A CMEVA C-Cap midsole provides cushioning and support in the forefoot. A lightweight Pebax plate, along with eight removable spikes offers exceptional traction.

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Reggie Wilson
Footwear Designer 2 Boston, MA