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Freelance Fashion and Technical Designer
Highly experienced Apparel Designer with a contemporary taste level and a clear understanding of practical fashion and innovation. Known for generating unique styles and market right garments for Women and Kids. Astute knowledge of women’s clothing lines as well as various computerized fashion design programs. Reputation for meeting all pre-production deadlines.
Have to manage the team of 5 designers and plan the work flow. Product category (Salwar suits, Lehenga Choli, Designer Blouses). Responsible for the fit and aesthetic of the products. Guiding the other departments in terms of design. Planning for the execution of order to dispatch on time. Closely monitoring the designers in executing the oreders in the given timeframe. Scheduled Team Review meetings and performance audit every week. Coordinating with Customer Engagement team and production teams for on-time shipments. Product development on specific customer requests where design inputs are required, on styling/Trims or both.
Have to give briefs and directions to the designers for concepts, shapes, colors and prints with reference to buyer’s trend book. Develop seasonal collections for European buyers (M&S, Next, F&F, Joe fresh, TU, Fatface). Have to plan and execute the proto samples for the tech pack styles within deadline. Have to do the layouts of visual merchandising for buyer meetings based on their stories and trends. Trend partner: Fashionsnoops.com.
Conceptualized the women’s / Kid’s Lounge wear and casual wear. Categorized the Lounge wear according to the market drive. Introduced a new category of Novelty tops for Women who are working and engaged in various activities. Involved in various departments related to design like Sourcing, Embroidery and Production to streamline the process. Introduced new methods and strategies for working in all areas including design.
Developed a range of Kids wear (Girls: 4-12 yrs) and Women’s Casual wear for “Lasenza girl” UK. Managed pattern making and sampling follow ups. Involved in inventing new printing and embroidery techniques.