Coroflot

Resume

Sr. Digital Art Director
Innovations Digital
May 2008 - Present

Innovations is a digital media agency under MCN, the largest group of advertising and marketing agencies in the Middle East and North Africa. Innovations offers a variety of digital marketing solutions including web, user generated content, and mobile and viral marketing.

• Conceptualized, designed and produced digital media from start to finish, including (but not limited to) Flash and HTML websites, Flex applications, augmented reality applications, interactive 3D and motion graphics.

• Worked with a wide variety of global brands (Nivea, McDonalds, Johnson & Johnson, Nissan, Nature Valley) as well as major local regional clients (Dubai Duty Free, Abu Dhabi Islamic Bank, Dubai Cares, Mall of Arabia).

• Led the agency in the shift to industry-standard AS3 code and W3C-compliant xHTML pages. One of the first to use of Adobe’s Flash Text Engine as a solution to render Arabic bidirectional text using dynamic data sources.

• Pioneered the use of Flash Augmented Reality (FLAR) in Dubai. Developed the first Flash-based augmented reality applications in the region.



Creative Director
Lakeside Creative
Jun 2005 - Aug 2007

Lakeside Creative is the web and multimedia division of Kansas-based Lakeside Technologies. Comprising top-tier Manila designers, Lakeside Creative specializes in building standards-compliant HTML websites, Flash media, and print collaterals for a number of US clients.


• Headed and managed a team of six multimedia designers and one SEO specialist.

• Supervised the design process. Spearheaded conceptualization and branding. Provided feedback on concepts, execution, and quality of output. Gave final approval to designs. Ensured that deliverables were in line with client specifications and expectations.

• Wrote and maintained style guides for key projects.

• Led the development of internal projects and those with ActionScript, 3D and/or motion design requirements.

• Led brainstorming and peer training sessions.

• Assigned projects and tasks to designers based on respective areas of expertise and current workload.

• Ensured that each designer’s skillset was up-to-date and met current industry standards. Prescribed and approved training activities as necessary.

• Conducted semi-annual performance evaluations. Helped each team member establish development targets and career goals on a regular basis. Provided feedback on performance levels. Recommended compensation adjustments and promotions.

• Screened, interviewed and hired all members of the creative group.

• Represented Lakeside Creative as a member of Lakeside Technologies’ management committee.



Senior Graphic Designer
Lakeside Technologies
Nov 2003 - Jun 2005

• Conceptualized, designed and executed websites, Flash presentations, print collaterals, and branding materials.

• Designed user interfaces and Flash prototypes for web applications.

• Created 3D illustrations, 3D animations and motion design collaterals.

• Provided direction, feedback and quality assurance to the rest of the design team.



Graphic Designer
K2 Interactive
Sep 2001 - Mar 2003

• Conceptualized, designed and executed websites, Flash presentations and print collaterals.

• Designed interfaces for and programmed Flash games and application prototypes.

• Created 3D graphics and visualizations for websites, interactive terminals, and video integration.

• Pioneered Flash-XML development, advanced ActionScript, Flash video, and interactive Shockwave presentations.

• Provided feedback and quality assurance to the rest of the design team.



Web Designer
Slingshot Interactive
Feb 2000 - May 2001

• Conceptualized, designed and executed websites and Flash presentations.

• Provided feedback and quality assurance to the rest of the design team.




Skills

Art direction, graphic design, web design, interactivity programming, 3d illustration and visualization, motion design, nonlinear editing, music synthesis, photography



Technologies

XHTML + CSS, ActionScript 2.0, ActionScript 3.0, WordPress, subD and NURBS modeling, photorealistic 3D rendering (3ds Max, XSI, mental ray, Maxwell, VRay, Brazil RS, finalRender)