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Backbase, a software provider for the next generation portal, has a global brand that reaches a variety of consumers, specifically financial institutions. Backbase is based in Amserdam, but recently has begun the process of expanding its cliental to an American market. I created a modified version of the brand that can better relate to American audiences. I currently implement this brand across all mediums such as brochures, email blasts, tradeshow materials, and promotional flash videos.