Ryan Hochstrasser

• Defined the NordicTrack brand identity and design language, creating cohesive and timeless designs across multiple product lines, price points, and generations.
• Demonstrated deep expertise in design for manufacturing by implementing manufacturing constraints in my designs, enabling engineers to work faster while maintaining the original design intent.
• Applied a human-centered approach to create beautiful and ergonomically sound designs for fitness equipment, considering the needs of the user in every aspect of the layout.
• Decreased tooling costs and created a consistent look across the product line by developing a family of displays with shared components and modular parts that could be easily swapped between treadmills, bikes, and rowers.
• Designed a broad range of products, from treadmills and ellipticals to running shoes, fitness trackers, weights, and yoga accessories, defining the color, material, finish, and graphics for each.
• Designed high-end consumer electronics, including a large touch display for fitness equipment.
• Collaborated with packaging engineers to create cost-effective packaging designs.

• Demonstrated expertise in managing end-to-end design processes, collaborating with mechanical engineers, packaging engineers, production factories, and vendors to ensure the successful transition of designs to production, while preserving design integrity, quality, target cost, and schedule.
• Cultivated strong relationships with engineering and manufacturing teams in China and Taiwan, travelling extensively to communicate and coordinate design activities.
• Spearheaded the development of over 35 consumer products across multiple brands, including AFG, LIVESTRONG, Horizon, and Matrix.
• Employed advanced SolidWorks surfacing and modeling to design and engineer products for efficient manufacturing.
• Utilized user panels to evaluate the comfort and functionality of fitness equipment, optimizing product designs based on feedback.

• Revitalized the Metropolitan furniture collection, a top-performing product line at Target, by updating its design to enhance its aesthetic appeal and functionality.

• Acquired in-depth knowledge of manufacturing processes and materials, and honed strong mechanical skills.