This project was completed by the Branded Experience Studio at Little. Majestic Athletic approached us with the challenge of creating a unique retail environment at Fenway Park. The store showcases the extensive line of "on the field" apparel that Majestic Athletic provides for the Boston Red Sox. The interior pays homage to both the legendary Fenway Park and the neighborhood baseball field by using materials that transcend all levels of the sport. Maple, oak, grass, and chain-link fence bring the tactile cues of playing baseball into the retail environment.