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New Store Launches
Once we decided on our new logo, it was time to open up some new stores! We began in Halifax. Our first The Shoe Company store had a brand new look and a fresh new design that was much more pleasing to our clientele than the previous model. I was responsible for managing all the new store signage creation and production, as well as managing the new music program featuring a new sound for all our stores across Canada. Goodbye Top 40! Hello Indie Pop!
