Rathinakumar Mudaliar

Through the blend of imagination, knowledge and experience we are committed to provide advisory services, design management and operations solutions for our clients thus helping them to deal with emerging challenges strategically and maximizing their brand value. Creative Crabs having an intensive, unparalleled and exceptional experience of fifteen years in the field of design management in the jewellery sector. Mainly focusing on luxury goods and high-end jewellery advertisements, concept photography, graphic designing, documentary film making, branding and promotions for commercial firms and interactive concepts. We have a deep passion for visual storytelling and making innovative ideas come to life with the most perfect and beautiful treatment imaginable.

Working as a Creative Director.

Working as Creative Director from last 15 years

C Krishniah Chetty & Sons is today considered as one of finest Heritage business jewellery houses. With a legacy dating back to 1869, C. Krishniah Chetty & Sons in the past has been a jeweller to the British and to the Royal Houses of India and is today, a preferred partner to leaders in fashion and fine jewellery.

Worked as a Creative Director in C Krishniah Chetty & Sons,
(Concept Photography, Graphic designing, Art direction and Jewellery design concept)

Derewala is one of the fastest growing jewellery manufacturers crafting masterpieces for worldwide distribution from its home in jaipur, India. Derewala mission is to create jewelry that is both exquisite and exclusive, employ passionate designers, brilliant engineers, master craftsman, and continue to use state of the art technology. Derewalas expertise caters to retailers, manufacturers and wholesalers worldwide.

Worked as a Studio Manager
(Concept Photography, Graphic designing, Art direction)