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  • Richard Kuchinsky

    Richard Kuchinsky / The Directive Collective

    Toronto, ON

It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just creative design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation.

Work Samples

  • The Directive Collective Brochure

  • Process and Sketches

  • Graphics and Marketing

Work History

Please feel free to contact me for full PDF portfolio/CV CURRENT ACTIVITY The Directive Collective Jan 2007 – Present - Principal/Directive Creator Founder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization. www.directivecollective.com First Pullover July 2005 – Present - Founder Footwear Design/Development blog, offering a unique industry insight and perspective through revealing the behind-the-scenes methods and processes, from footwear concept to production. Print version, First Pullover ‘The Book’, currently in development. As featured on TrendHunter, Core77, Luxist, Business Week Design (online), Josh Spear Coolhunting Core77 Moderator and Contributor for footwear, design employment, projects and portfolio forums. PREVIOUS EXPERIENCE Collections Committee, Canada's National Design Museum CEDIM (Centro de Estudios Superiores de Diseño de Monterrey) Visiting Professor, Innovation I November/December 2009 (Two Week Course) Carleton University, School of Industrial Design Sessional Lecturer, IDES 4301 Minor Projects A, Footwear Design for Industrial Designers (0.5 Credit 4th year Course) Fall Term 2009 Fall Term 2011 DX / Designers in the Classroom Design Educator/Participant Fall Term 2008 hummel International A/S May 2004 – February 2007 - Footwear Director Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products. Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia. Power Athletics Limited August 2001 – March 2004 - Product Line Manager/ Senior Designer Creative Direction, design and development of an International product line of athletic footwear. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to far east sourcing locations. Approx. 200 days/year experience in Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, and liaison with key accounts. (Responsible for 2 collections per year, approx. 600 SKUs annually) Design Workshop August 2000 – April 2001 - Freelance Industrial Designer Design Workshop May 1999 – August 2000 - Industrial Designer AWARDS 2011 FPO (For Print Only) Award Winner, Letterpress 2007 Volvo SportsDesign AWARD Nominee ISPO, for hummel 8.4 PIO FGX 2005 Nominee for Footwear Collection of the Year, Global Sportstyle ISPO 2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH 2001 Life By Design Competition, by Dupont Canada, Finalist, THIN Kettle 2001 Carleton University Medal in Industrial Design 2001 Carleton University Professor’s Award for “Outstanding Skill and Knowledge in Design” 1996 Carleton University Gerhard Herzberg Entrance Scholarship 1997-1999 Carleton University George Fierheller Scholarship EDUCATION Carleton University, School of Industrial Design B.I.D. (Bachelor of Industrial Design) Co-op, Hon. 1996-2001 Dean's Honor List student 1996-1999 GPA: 10.6/12 (A) INTERESTS Vintage automobiles, mid-century modern funiture and design, fashion design, cooking, visual art. Richard Kuchinsky info@directivecollective.com +1 647 802 3472 www.rkuchinsky.com www.directivecollective.com www.firstpullover.com


Carleton University



www.rkuchinsky.com www.directivecollective.com www.firstpullover.com